Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Rachael B.
10 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
I have really sensitive skin especially around my eyes so even just doing my makeup irritates them and makes them puff up, but I usually stick this in the refrigerator and use it before putting on my makeup and it is really soothing and makes my eyes feel great.
Sami B.
11 reviews
My all time favorite eye cream. Helps with dark circles, and actually helps to get rid of the dark color underneath the eye. He’s very moisturizing, and hydrating which is something I need in an eye cream. Also helps with puffiness by providing a cooling effect when applied. I recommend this one to everyone!
Stephanie R.
5 reviews
Love this product! It works great & its very moisturizing. I’m not sure how well it works for wrinkles asI only have a few. The packaging is cute too which is always a plus!
Michelle R.
Horizon City, TX
56 reviews
Beauty Junkie Expert Level 3
Review for: Benefit It's Potent! Eye Cream more...
WOW! Absolutely love this eye cream. It doesn’t smell weird, it’s not too thick, it glides on with ease. It truly hydrates my skin! I have noticed a difference in my crows feet! My fine lines are just disappearing! I would recommend this to anyone and everyone.
Milpa M.
Paterson, NJ
73 reviews
Beauty Junkie Expert Level 1
Omg I started seeing results within 4 days amazing I have very dark under eyes I don’t sleep well so I get very dark under eyes super annoying I look like I have dark makeup under my eyes but this has turn my life around I will totally buy it again for sure...
Callie-Anne T.
35 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
This product is pretty decent. It works well but I found that it didn’t do that great under my makeup. It made my foundation flake a little bit. I would probably choose a different brand next time but it could work for others and maybe a different type of foundation. I used it with Tarte Amazonian clay.
Luz G.
Houston, TX
223 reviews
Beauty Junkie Expert Level 5
Review for: Mini more...
It stings a bit in the beginning but my skin feels great. I’m not too excited about the smell but I can manage. It is very refreshing though. I didn’t use it that long because it was a trial size The packaging is really cute and I think is pretty affordable
Caroline L.
5 reviews
Review for: Mini more...
After receiving a travel size at Ulta, I now love this product! It feels lightweight and refreshing under the eye. Also, Benefit’s packaging is always stunning as expected.
Lauren P.
Overland Park, KS
100 reviews
Beauty Junkie Expert Level 3
I got a sample of this eye cream with a brand purchase in store and immediately fell in love. A little goes a long way and my eyes instantly feel more moisturized and look less puffy after use. I have pretty substantial bags under my eyes so this helps reduce the appearance of those and I end up looking much more awake. Definitely a great buy!
Lynette N.
56 reviews
Beauty Junkie Expert Level 1
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
If you have dark circles and looking for something to help lighten them. lol ok into benefit dark circle cream. It definitely works great on fading away that under eye. I would buy it again. One of my top choices for skin care regimen.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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