Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,226 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3226)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Harley p.
Toronto, ON
26 reviews
Review for: Benefit It's Potent! Eye Cream more...
When I received this as a sample I was blown away! My dark circles were less noticeable after the second day. I immediately went out and bought the larger bottle. Two weeks later I was looking into the pot wondering if I bought the right thing or if it had been messed with because it stopped working. I stopped using it for a long time. When I grabbed for it months later it worked amazingly! It quickly became apparent that this is best used sporadically on special occasions, dates etc. It fades dark circles after a few uses but too many applications and it’s like the skin gets used to it and it’s no longer effective.
Louise A.
Nottingham , Nottinghamshire
24 reviews
Beauty Junkie Expert Level 1
I got a small pot of this product in a Benefit travel skincare set so I used this product for about 2-3 weeks and it was okay but nothing special. It did make my under eye area feel more hydrated but that's about all it did and for the price of the product I would expect more than that. I would say that this would be good for someone who doesn't have dark circles and just wants a bit of hydration but for anyone who struggles with dark circles like me, don't bother. Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Sinead J.
4 reviews
It is a very good eye cream however I don't think it's worth the price tag. I have been using this awhile and I'm only 18 so therefore I don't suffer from much under eye issues. But I heard using under eye cream early is important for later years. I like an eye cream for moisture and the very few fine lines I would have. Personally I do believe it has helped my fine lines a bit by smoothing them out quiet a bit but I do have a cheaper one that works just as good. It isn't worth the price tag.
Kate A.
6 reviews
Review for: Benefit It's Potent! Eye Cream, Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I got this in mini version in a gift bag from John Lewis and lovedddd it. I have bad under eyeshadows that are thin, sunken and very shadowy that concealer never works on for me, I still get that tired look coming through. This however really made a difference, if firmed up my undereyes so they didn’t sag and look so sunken. It also obviously, I don’t know how smoothed the shadowy look over so I looked fresher and had that even look to my face. It didn’t completely get rid of them because my sleep didn’t help really but I feel so much better taking a photo with no makeup on as i don’t have the shadowy gaunt like face
Niomi G.
7 reviews
 offers a thick, creamy and moisturising formula that is perfectly suited for the under eye area. Although the initial cost of this eye cream may seem rather steep! A little goes a long way so there will be no need for a quick repurchase. As always, the Benefit packaging is beyond appealing to the eye and never fails to catch my attention!This product helps to brighten, moisturise, plump and help to reduce the appearance of fine lines- a miracle in a pot!
Cassie C.
5 reviews
Where do I start? This eye cream is pretty incredibe. It has helped me a lot with the dark circles under my eyes and also helped to alleviate some of the dry skin that i get under my eyes. The only problem I have is it takes a little while to dry but then I always get lines in my concealer after i put it on. So i recommend using it as a night time thing after you have taken all of your make up off for the night. Other than that, this product is great!
Matheus D.
2 reviews
Review for: Benefit It's Potent! Eye Cream more...
I would love to receive this product, I have never seen such a good product like this. it softens your dark circles from the night to the day, it discolours the region for those who are hangover and softens and the brightness on the face in an inexplicable way
Vic G.
Alsager, Stoke on Trent
10 reviews
Review for: Mini more...
Got this as parrot a mini Benefit skincare set pretty impressed with how well it performs. A little goes a long way and the pot lasts a long time. Can’t comment on value for money as I bought as part as the aforementioned set but I would consider buying again as it does actually work! And I see a difference to dark circles after a few uses. And I know it’s cheaper than other high end eye creams that are similarly effective.
Charlotte S.
26 reviews
Beauty Junkie Expert Level 1
When I read that this eye cream claims to fade dark circles I immediately wanted it. I have significant dark circles naturally, but these are emphasised by the fact that I'm always tired from my job. I find this eye cream to be a lovely consistency - it's super moisturising without being oily and serves as a great base for my under eye concealers, but unfortunately I haven't noticed that it's faded my dark circles at all. 
Natalia D.
5 reviews
I had a deluxe sample to try this eye cream out. It's very creamy with a thickish texture but nothing that's to heavy for the under eye. I noticed how nourishing this cream is, leaving a very smooth brighter appearance. I feel as if this helps with fine lines and mainly for me just makes the under eye more plump. One thing I noticed is with a few uses it seemed to help with my dark circles, making them less visible. 
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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