Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Karan L.
16 reviews
Would 100% reccomemed this, it is one of favourite skincare. It makes my skin tone more even, it brightens up my face and makes it less red. It is perfect for my skin!
Georgina D.
32 reviews
Beauty Junkie Expert Level 1
I love this. It helps get rid of all my bags under my eyes so well. I love all of benefits products I can say a single thing wrong with them they’re all stunning.
maria alejandra l.
Miami, FL
216 reviews
Beauty Junkie Expert Level 2
This is a fantastic eye cream! When buying an eye cream I look for 3 things, thick formulation, a good sized jar that will last me a long time, and effective claims. This hits everything I look for in an eye cream. Its thick and hydrating, which is a must to make you look younger and make your under eye concealer not crease. I have noticed a difference in my hereditary dark under eyes and fine line reduction. Its a fantastic deal too with how much product you get for the price, it gets better too since a little product goes a very long way. No matter how dry and dark your under eyes are, i am confident this would help combat your issues. Highly recommend! yeiiiii
Joy A.
6 reviews
Review for: Benefit It's Potent! Eye Cream more...
I love this eye cream as it is very light weight formula and absorbs very quick. I received this in small travel pack size and then purchased the actual size. This eye cream helped to remove my dark circles and any discolouration around my eyes. Your eyes must always be hydrated and rejuvenated which is why I love this cream. it also is a great under makeup and under eye concealer as it allows makeup to glide on flawlessly  And does not clog your pores as some moisturises do exactly so
107 reviews
Beauty Junkie Expert Level 2
Review for: Mini more...
I received this product as a mini in a gift set from Benefit Cosmetics ® and at first I only used it to try it out as it had an amazing scent and it looked beautiful but I had never heard of it before. So I tried it one night on my under eye area and it worked amazingly!! It reduced my dark circles and reduced texture under my eyes, I then went On to purchase the full sized product and it's one of the best investments of my life. I'd rate it a 9.5/10💜
s_a10 B.
11 reviews
Love that it's: “effective”Not only is Benefits eye cream a dream, its luxuriously moisturizing. And the light fragrance makes you feel like you are being pampered in a sea side resort day spa. Your eyes soak up this dreamy potion. Being a guy and At the age of 37! I have struggled with dry skin and dark circles under my eyes for years and after only a few weeks of using "its potent" all of these problems have melted away. My eyes look fresh and bright and I strongly recommend this product. Most importantly, people comment.
Jamee K.
Aberdeen, Aberdeenshire
28 reviews
Beauty Junkie Expert Level 1
I love this eye cream! I've been using an eye cream since I was 20 - I'm terrified of wrinkles - and this is my go too!!

There's very little smell to this, which is something I love especially near my eyes. I find it best to apply a bit like a mask. I put a lot on and just leave it to sink in on its own without rubbing it in (that irritates my thin skin) and I can be sure to have lovely plump skin within minutes with this! It may seem expensive but a little goes a long way with this.

This has been a staple in my skin care routine for years now and I'm sure it'll stay for years to come!
adithi D.
33 reviews
This is a good eye cream for younger individuals, as it is very hydrating and offers moisture to the under eye area, rather than combat signs of aging. It took away my dark circles but did nothing for my fine lines.

Its really thick and hydrating and because of this your makeup on top of it wont crease. If your young and just need something to hydrate the under eye area I recommend you try this out. There are minis available so you dont have to purchase a full jar.
Chloe T.
Marshfield, Cardiff
12 reviews
I have loved Benefit ever since I was a teenager, and I still love it today. It's Potent has actually managed to get rid of my dark circles under my eyes, and they wet every bad. I didn't think this product would work too well for me, but I was pleasantly surprised. I recommend getting the travel size collection first go give yourself time to get used to the products, as well as having a chance to use a bit more of their skincare range. I repurchased the full size of It's Potent (over a year ago), and I still almost have a full jar as a little definitely goes a long way. 
Imane H.
6 reviews
Hydration at its best ! Tired to have super dry under eyes that makes your concealer crease so much ? Well girl, just add that to your skin routine you'll thank me. Now it won't have a immediate effect so don't be fool, it's kind of a treatment, you'll need to apply it everyday for, I'd say one to two weeks to see results depending on your skin type, now I have combination skin, so I don't know, how it'll work for my oily girls out there because it's pretty thick but super gentle and super creamy. On piece of advice : let it sink in before applying make up ;) 
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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