Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Shauna M.
18 reviews
Beauty Junkie Expert Level 1
This is amazing definitely expensive but if you are in the market for something good this is definitely it, it makes my undereyes feel smooth and rejuvenated definitely recommend
Jess F.
24 reviews
Beauty Junkie Expert Level 1
Only used once today, it’s meant to banish dark circles, I haven’t noticed any difference but other than that it applies very smoothly and soaks in quickly and also smells great!
Emily M.
Chilliwack , BC
32 reviews
Beauty Junkie Expert Level 2
I am obsessed with our products and I have been using this for years and I see a total change in my under eyes and just my whole face it is so moisturized and looks so good at the end of the night and I wake up with glowing skin
Alisha P.
10 reviews
Review for: Benefit It's Potent! Eye Cream more...
I am getting married soon and I have been using this religiously for about 6 months and it has improved my dark circles. This will be a holy grail product within my skin now
Evaggelia T.
58 reviews
Beauty Junkie Expert Level 1
I've been using this eye cream for a few months. I don't think I will repurchase it once I'm out. It's a decent eye cream but I really don't think it's worth the price tag.
Shona M.
16 reviews
I use this in my daily skincare routine before and after using make up. It's refreshing and really cools my eyes down. I feel like it's a great primer for eyeshadows.
11 reviews
Review for: Mini more...
I’ve been using this particular eye cream for years! I do really like it and I definitely notice a difference with my dark circles when I do use it. I definitely would buy again as I have done for the past few years!
Patricia F.
Minden, NV
21 reviews
In the version for travel or in the traditional, this cream is incredible. If you've already used it, you know what I'm talking about. Just a small portion in the eye area to moisturize it and give it that revitalized!
As the name says, "It's Potent!"
I would like to teach you a trick in this review: if you have very pronounced expression lines on the lips (the area "()", you know? From our smile), you can apply as well and you will see that, over time, the Brands will soften as you have moisturized the area.
I hope you enjoy this product as much as I liked it.
Highly recommend.

(I used google translator to put in the review on this site =)
Laura S.
Miami, FL
20 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
Favorite eye serum it's pretty hydration and i love the smell that has, its super effective and come in a nice packaging, it has a ok value and you can find it pretty much everywhere
Jessica W.
12 reviews
Review for: Benefit It's Potent! Eye Cream more...
This product is fantastic. I have been using it daily for the past month or so and I can definitely see a change, my under eyes are so much brighter and hydrated. It makes me look and feel awake. I love it!
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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