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Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,219 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3219)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Maryam k.
Leicestershire , Loughborough
77 reviews
Beauty Junkie Expert Level 2
Those puffy eyes can always turn your makeup look into a mess...This was one product that literally put on my makeup without any CREASES...it just makes your eyes look perfect...I always had this product in my makeup bag
Kourtney C.
27 reviews
Beauty Junkie Expert Level 1
I was gifted this last year for Christmas. I usually won’t spend so much just on an eye cream but have since re-bought because I love it so much. If you can afford it then buy it!
shamma a.
Alain, Abu dhabi
125 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream, Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
This is a great under eye circles cream it’s so gentle on the skin it also leaves the under eyes soft it’s so effective I bought mine from Sephora from the benefit section I recommend this to everyone and anyone who has u dear eye circles
Ellie h.
Hollywood , Birmingham
5 reviews
This always feels refreshing to your skin and dissolves in nicely. I bought as I know it is one of benefits best selling products and I would definitely buy again. It smells nice and is good value for money
Mary C.
Dubai, N
17 reviews
Beauty Junkie Expert Level 1
I am using Benefit It’s Potent Eye cream from the last six months and I am very satisfied. My work makes me lack sleep almost all the time and this eye cream helps me get rid of dark circles around my eyes.
Erin M.
20 reviews
Beauty Junkie Expert Level 1
I find this eye cream does what it days on the tin and provides instant hydration and fights dark circles. It is quite a strong formula however so may be less suitable for people with very sensitive eyes.
Sophie B.
Pelham Road , Po31 7dn
24 reviews
Beauty Junkie Expert Level 1
It was okaaaay... I didn’t think that it helped reduce any darkness or any wrinkles, which is what I’d expect from a standard eye cream. However, I enjoyed the moisturising benefits, and it smells great
Lauren K.
16 reviews
I absolutely love this product from benefit. It’s not too thick yet not too thin or watery. No chemically smells which is perfect as that can put me off. It is a bit pricey but you get what you pay for!!!!
Diana G.
31 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
Okay so to be honest I don’t really feel like this does anything? Sure it feels nice to put on but if anything my eyes seem to sting from it but I’m not sure if that’s just me
Darcie M.
40 reviews
Beauty Junkie Expert Level 1
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
Love love love! My all time favourite eye cream, I purchased it at the benefit counter in house of Fraser for the first time a month ago and I will never look back, it’s definitely a must have product!
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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