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Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,219 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3219)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Ells 💙.
4 reviews
Review for: Mini more...
I think this is amazing I can definitely see a difference since I started using it. At the moment I have a mini one and I’m going to definitely purchase the full size. I recommend this to anyone who needs a good eye cream.
Becky H.
Red Deer, AB
174 reviews
Beauty Junkie Expert Level 4
I got sent this as a sample and it’s by far my favourite eye cream I have tried. I even use it on any dark spots that I have on my face from blemishes and it works well on those too! Benefit has really stepped their game up!
Martyna M.
White Moss Court, Kendal
45 reviews
Beauty Junkie Expert Level 1
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
It didn’t do much for me, it smells nice and feels nice on the skin but that’s pretty much it. I haven’t noticed any difference, also my makeup didn’t want to stick properly to the skin after I used the cream,
So I wouldn’t recommend
Ana R.
91 reviews
Beauty Junkie Expert Level 2
in my country the benefit brand does not sell it, when I buy the products they have to be online. in this case I decided on this product because of the great reviews I saw and I really loved the packaging apart in amazing
Elizabeth S.
31 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
This product was helpful and cooling and soothing under eyes and it was effective at reducing puffiness in a gentle way. It met my expectations although i would have liked it to help with my dark circles and it did not.
Lucy C.
43 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
This product is really good and really makes my eyes feel refreshed, gets rid of my dark circles. However the only problem is the full sized one is very expensive for what it is so I decided to get the mini one instead.
Tanea H.
Halifax, NS
23 reviews
Beauty Junkie Expert Level 1
I like this product, the results aren't super obvious but it feels good under my eyes and my dark circles do seem to come back when I stop using it. You don't have to use very much product as it spreads well and easily.
libs💞💘 M.
51 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
This eye cream is slightly more pricey than other eye creams I have purchased, however it is worth the money. It is lightweight and hydrating, so it doesn’t feel heavy on the skin. It brightens my eye bags instantly. Would recommend.
Joana R.
23 reviews
Beauty Junkie Expert Level 1
I personally think this product is more of an overall eye cream and not a product that is made to combat the puffiness and wrinkles around the eye area. It just moisturizes and nothing much... the smell is good, though.
Cara C.
25 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
I got this sample free with a benefit purchase a few times now and it’s so great! I seen results within a few days/ week of using. The mini is so cute and handy to have - I have been meaning to buy the full size since.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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