Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

see more...

Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3230)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Naomi C.
20 reviews
Nice eye cream however not my favourite in comparison to others. Find it a little thick for an under eye cream, seems to sit on the skin and when applying make up after it doesn’t sit properly however as a night eye cream it’s quite good.
Chloe G.
Glasshouse mountains
10 reviews
Review for: Benefit It's Potent! Eye Cream more...
Didn’t do anything for me In fact I think it gave me a milia which I cut out with a pin. Big no no to anyone that gets them go see a professional dermatologist as these can take years to get rid of but I switched to other products 
Lauren💋 L.
19 reviews
This cream is really nice and adds a lot of moisture into the eye area. It’s really gentle and soothing and skins into the skin wonderfully. I think this product is definitely worth the money especially if you suffer with dry under eye.
Emelie C.
19 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream, Benefit Cosmetics It's Potent! Eye Cream 0.5 oz, Mini more...
Little goes a long way with this product! Even though it’s a little expensive i would buy it again as it worked so well at fading my extremely harsh undereye bags.
25 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
Good product, but found the cream to be quite heavy on the eyes although it was probably just my preference that I thought the cream was thick. I did notice some differences and felt my it did somewhat reduce bags underneath my eyes.
Jasmine A.
45 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
This eye cream reduces puffiness and any little marks underneath the eye it is great for when you need a bright lift or glow, after a night out or no sleep it is very effective I would buy this again. Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Annika P.
8 reviews
Review for: Mini more...
I have only recently started testing this cream, I tend to use it before my makeup application underneath a primer. So far so good. It’s keeps the under eye moist all day without drying up. Again it’s too soon to tell, but I will continue to use it, as I am having no issues
kayleigh m.
East Kilbride, South Lanarkshire
19 reviews
Beauty Junkie Expert Level 1
I’m not sure about this eye cream. Whenever I wear it, I always get even puffier eyes or it looks as though I’ve been rubbing them/crying. I didn’t pay a lot for it as I bought it as a mini product, but even then. Wouldn’t recommend
Paige B.
8 reviews
Review for: Mini more...
I’ve used the mini version of this and it’s honestly lasted me so long a little goes a long way with this product and I would definitely purchase the full size version. I recommend this to all skin types it hydrating and my dark circles arnt half as bad as they used to be
Shannon L.
Reading, Berkshire
5 reviews
Love love this!

Benefit have done it again! Their skincare range is insane, the packaging is so cute and looks so pretty on my dresser.

The product is light and creamy and easy to apply, can easily see the difference once applied.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Benefit Cosmetics It's Potent! Dark Circle Eye Cream

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.