Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 293 Q&A

Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3,246)
Q&A (126)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Shona S.
17 reviews
Favourite eye cream! Very silky texture and gentle on the eyes. I have a small tub but it has lasted a good time as you don't need to use loads each time. Will repurchase. S.
168 reviews
Beauty Junkie Expert Level 2
This product really does do ehatbis says on the tin
-smooth lines
-Lightens dark circles
- tightens and firms up skin

I like to use this product not only under my eye but around my mouth where I have smile lines as it really minimises the noticability of them.
Ines p.
8 reviews
Beauty Junkie Expert Level 3
My favourite eye product off all times it doesnt make my ey6es burn it smells so so so good its ohne of my favoutite smells ever and it bactually one of my all time favourites i love benefit , and i also think the package its so so pretty and vintage 
Dannelle A.
71 reviews
Beauty Junkie Expert Level 2
Review for: Mini more...
The cream itself absorbed very well and fast but I didn’t notice any great improvements. It was definitely hydrating for me but there was no real desire to repurchase. In saying that I had no real issues with dark circles or puffiness at the time of use.
Agnese O.
11 reviews
Review for: Benefit It's Potent! Eye Cream more...
I didn’t like this eye cream at all!
It was very very harsh on my under eye and it also made my eyes red.
Then I discovered that there was alcohol in it.
I would never buy or use it again!
Don’t buy this eye cream if you have sensitive or irritated skin.
Sophie T.
138 reviews
Review for: Mini more...
i recived a sample with a product i ordered. the cream is very moisturising under the eyes and helps make me feel more awak in the mornings. i dont see much difference in the appearance of my dark circles, but it allows my eye area to feel more plump and tight
Caitlin M.
Greater Manchester, Bolton
76 reviews
Beauty Junkie Expert Level 1
Very nice and creamy. The product was refreshing. The eye cream was gentle on my eyes which is good. This was my frist time using the product and I would definitely buy it again for the money it is great. Very nice product and I plan to repurchase soon.
Rebecca W.
Springvalley Gardens , Edinburgh
12 reviews
Best eye cream I have tried, extremely moisturising with a luxurious scent. Rally helps get rid of creases under the eye especially when wearing makeup. It is very gentle on the skin and not too over powering. Love it, 100% recommend to everyone! 
Karina V.
Leon Guanajuato
13 reviews
I tried this It’s Potent Dark Circle Eye Cream and just loved it! For those moments you need a little help to look a fresh morning baby face this product works better than any product that I have tried in the past. It soothes and smooths the dryness under my eyes, providing a more youthful look.
Josie M.
Northamptonshire, Wellingborough
14 reviews
Had a small pot of this in a kit from benefit. I loved the packaging, as it was good quality. It was my first time using this product and I got it from the benefit website. The cream relieved my under-eye bags and I would recommend this to others!
Alesia c.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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