Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
El c.
9 reviews
Review for: Mini more...
This eye cream smells amazing and a little bit goes a long way However I didn’t find that it reduced my dark circles. That said, it does leave my eyes feeling great and my skin always felt soft after using it, i perhaps needed to try it for a longer period of time in order to see the true benefits as my dark circles are very very dark!
Noemi B.
70 reviews
Beauty Junkie Expert Level 2
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
This was definitely my FAVOURITE eye cream ever!! It leaves the skin soft and helps with the dark circle a lot (mine are quite dark!). I didn’t rate it 5 stars only for the price that to me is definitely too much. But as long as we talk about quality, I definitely would recommend it!
Zoe S.
102 reviews
Beauty Junkie Expert Level 2
Nice size jar and love the bamboo effect lid. Nice and creamy that doesn't irritate skin or eyes. Sinks in quick and definitely makes a difference to dark circles
Laura D.
Edgbaston, Birmingham
50 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
This feel nice and cooling to use. 

It does feel thick, which I personally like. This might put some people off.

However, I didn't notice any difference in hydration, puffiness or dark circle after long term use. It was a bit of a let down in the results department.

I wouldn't repurchase.

Amina A.
6 reviews
Review for: Mini more...
Very hydrating and great prep for makeup under the eyes. It smooths the under eye but I wouldn’t say it drastically helped to improve my dark circles. It has nice packaging but the price is too high for my eye care needs. It’s not worth the splurge.
Lauren R.
6 reviews
Review for: Benefit It's Potent! Eye Cream more...
I love how this cream brightens my undereyes and soothes and hydrates the skin. It is a little more on the pricey side but it’s worth every penny and you only need the tiniest amount as it goes a long way. This product also prevents wrinkles by firming the undereye elasticity.  Benefit Cosmetics It's Potent! Dark Circle Eye Cream
G F.
London, Middlesex
15 reviews
I've only use a tester so didn't get much out of it! I thought it stung my eyes a fair amount so would probably not buy however I have really sensitive skin!! I also believe that the full pot is quite expensive so would probably give this a Miss unless you have a full purse 
ellie w.
31 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
what I love about this eye cream is that’s it’s so cooling and refreshing on the eye area. It’s especially nice in the morning as a wake up! And I feel it brightens my under eye slightly! But i do think it is very expensive for what it is. So the downside is definitely the price!
Sarah H.
Georgetown, ON
64 reviews
Beauty Junkie Expert Level 5
Love this eye cream! So thick and hydrating, sinks in fast and I can really see it plumping up the crepey fine lines around my eyes. I typically save this one for bedtime because it’s a richer formula and always wake up feeling refreshed and smooth! I also dab a bit on my smile lines ;)
Becca L.
24 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
Honestly, this is the only skincare product from benefit (along with the masks) that I recommend, it does what it says, lightens under the eyes, alleviating any signs of dark circles and keep the skin nice and smooth but also a little more firm. Definitely worth the money considering you need the smallest amount ever!!!!
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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