Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,225 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3225)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Gen H.
St Albans
14 reviews
Beauty Junkie Expert Level 1
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
Really moisturising and soft but does not make a different to my dark eye circles. Have only used it for a week however so may make some difference after a longer use
Harley K.
Lincoln, Lincoln
11 reviews
This eyecream is amazing! Before using I suffered from really dry and sticky eyes but after using the cream I no longer have dry eyelids or suffer from sleep build up. The packaging is really cute and the bottle size is adequate although it is expensive. I would definitely buy again. 
Andreea V.
98 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
This is a product that I have tried only one time and it didn't make me fall in love head over hills over it. It didn't personally worked for me, even if I tried it once. I will not repurchase this item, because I am sure there are a lot of items like this on the market at a better price!
Louise B.
Boston, Lincs
85 reviews
Beauty Junkie Expert Level 2
I tried a sample of this cream, it was nice but didnt blow me away. I was a fan of the smooth serum like consistancy which made it easy to apply, but didn't see any visible results unfortunately. [product:benefit-cosmetics-it's-potent!-eye-cream]
Leona M.
9 reviews
This is an awful product. When I worked for Benefit we had so many complaints from customers about how harsh it was on the eye area. It doesn't do anything except for hydrate a little.
heymeow ♔.
8 reviews
Love this product! I’ve been looking for an eye cream that provide both moisture and fade dark circles. So far, I’m very impressed with this product. The area around my under eyes are very sensitive but I haven’t had any problems with this product. Definitely will repurchase this again!
Zoe S.
102 reviews
Beauty Junkie Expert Level 2
Nice size jar and love the bamboo effect lid. Nice and creamy that doesn't irritate skin or eyes. Sinks in quick and definitely makes a difference to dark circles
El c.
9 reviews
Review for: Mini more...
This eye cream smells amazing and a little bit goes a long way However I didn’t find that it reduced my dark circles. That said, it does leave my eyes feeling great and my skin always felt soft after using it, i perhaps needed to try it for a longer period of time in order to see the true benefits as my dark circles are very very dark!
Noemi B.
70 reviews
Beauty Junkie Expert Level 2
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
This was definitely my FAVOURITE eye cream ever!! It leaves the skin soft and helps with the dark circle a lot (mine are quite dark!). I didn’t rate it 5 stars only for the price that to me is definitely too much. But as long as we talk about quality, I definitely would recommend it!
Laura D.
Edgbaston, Birmingham
50 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
This feel nice and cooling to use. 

It does feel thick, which I personally like. This might put some people off.

However, I didn't notice any difference in hydration, puffiness or dark circle after long term use. It was a bit of a let down in the results department.

I wouldn't repurchase.

Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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