Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,221 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3221)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Poppy D.
Merseyside , Liverpool
210 reviews
Beauty Junkie Expert Level 3
Review for: Benefit It's Potent! Eye Cream more...
This eye cream is okay, it’s very smoothing and is gentle on the skin. The packaging is very cute - but I don’t think it’s very effective as it doesn’t seem to have done much after a couple of weeks of use. I would recommend if your just after a slight moisture for under your eyes. But for me I couldn’t justify the price.
Rukaiya K.
57 reviews
Beauty Junkie Expert Level 2
When I first bought this cream I was amazed at how quick the results started showing - my dark circles were fading and smoothed my fine lines.. however after a while, when I applied the cream it started to sting and leave my undereyes sore and also dry. It might be that I hadn’t used it in a while but thought I’d add that in.
Jasmine C.
Clee Road, Grimsby
32 reviews
Beauty Junkie Expert Level 1
Love using this eye cream when I want to look refreshed and awake. It’s very important to remember to use an eye cream in a skincare routine and I love using this one! Will continue to use and recommend this product 😊
Rebecca L.
33 reviews
Beauty Junkie Expert Level 1
I was recently given some samples of this eye cream at the benefit counter in Debenhams following my eye brow appointment.  This eye cream is great, makes the skin around my eyes look fresh and takes away any puffiness and dark circles.  I will certainly be purchasing and would recommend.
Amy E.
42 reviews
Beauty Junkie Expert Level 1
It's Potent! Is my go-to eye cream. I love the non greasy formula which is quickly absorbed. Each pot only contains a small amount of product but I find this is worth the price tag as it's highly effective and lasts a while. It's delicate enough to be applied liberally without stinging or burning.
Sarina T.
61 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
This was one of my 1st eye creams, I love the packaging and it’s long lasting and not too expensive.
I chose it because it was gentle on the skin and full of vitamins.
The only reason I wouldn’t re purchase is because my eyes need a bit more to help with circles but otherwise it’s a great cream.
Mae m.
38 reviews
Beauty Junkie Expert Level 1
Within using his for a few days I noticed an instant reduction in dark circles under my eyes. I love the packaging I think it was very cute! Would recommend highly :)
Gen H.
St Albans
14 reviews
Beauty Junkie Expert Level 1
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
Really moisturising and soft but does not make a different to my dark eye circles. Have only used it for a week however so may make some difference after a longer use
Harley K.
Lincoln, Lincoln
11 reviews
This eyecream is amazing! Before using I suffered from really dry and sticky eyes but after using the cream I no longer have dry eyelids or suffer from sleep build up. The packaging is really cute and the bottle size is adequate although it is expensive. I would definitely buy again. 
Louise B.
Boston, Lincs
85 reviews
Beauty Junkie Expert Level 2
I tried a sample of this cream, it was nice but didnt blow me away. I was a fan of the smooth serum like consistancy which made it easy to apply, but didn't see any visible results unfortunately. [product:benefit-cosmetics-it's-potent!-eye-cream]
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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