Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 295 Q&A

Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3,248)
Q&A (126)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Fiona G.
25 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
I expected probably too much from this eye cream. I have genetic very dark panda eyes and from the hype of this product thought it was going to hella little bit to be honest I didn’t notice any difference, not even added hydration under the eyes. Expensive product that just didn’t deliver! Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Nidhi G.
76 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
Ah truly in love with this product. I use it everytime before applying my makeup and it leaves my undereyes feeing really hydrated and fresh and help my makeup to glide on better. It’s little on the pricier side cause for the price the amount of product your getting is a little less. But a little goes a long way! Would highly recommend it to others.
Cait O.
Sault Ste. Marie
23 reviews
Review for: Mini more...
This product was nice but I found it very thin and not as effective as some other products I’ve used. Plus, I didn’t find the cost worth the amount you got. I didn’t mind it but it’s not a product I’d buy again.
emily h.
13 reviews
This product worked a miracle, it moisturised and erased all my dark circles and helped a lot. It is quite expensive although definitely worth the money i payed for it. I bought this product from House Of Fraser.
Zeina M.
Beirut , Downtown Beirut
4 reviews
Its Potent from Benefit is average. Its not completely bad, but i just had higher expectations for it. I felt it was one of those products that work once, and then their magic wears off. I felt it brightened my under eyes by 1 degree, but that was just it. In terms of hydration its good, but i mean any other cream can hydrate as well, cant it?
Nicole H.
3 reviews
Review for: Benefit It's Potent! Eye Cream more...
I love this product! I got it as part of a gift set and wasn't expecting it to have a big impact on my life - but it did! I find that no matter how much I sleep, my eyes always looked tired and dreary. I started using the cream at night, as it is so lightweight I found it quite soothing. After a couple of uses I found that my dark circles were fading and my eyes appeared brighter and well hydrated
Abbie S.
6 reviews
Review for: Mini more...
Does the job, moisturises and makes the eye look more awake. It’s very gently in the skin and didn’t effect my eczema on my eyelid which is rare. However it leaves this wierd layer of stickiness that balls up when you put makeup over it. I prefer a moisturiser by simple then they eye rolled from simple. Cheaper and I think more effective.
Nada A.
29 reviews
Beauty Junkie Expert Level 1
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
This product is amazing for my under-eyes circles. It really gets rid of the puff under my eyes and hides my dark circles. The texture is amazing, it feels just like a moisturizer.
holly w.
27 reviews
Beauty Junkie Expert Level 1
Very good if you have dark circles like me helps with coverage when I wear makeup it helps my bags and dark circles not look to big or stand out. Would buy again it’s a bit pricey but definitely worth the buy
Kim F.
5 reviews
I absolutely love benefit products! They always leave my skin feeling light even when I layer up. This cream smells fresh without being fragranced, meaning it doesn’t have that funny natural unpleasant smell. It’s a light cream like many the other creams from benefit. It’s just amazing I do love this and I’ll vouch to this product x
Alesia c.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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