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Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,220 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3220)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Ella W.
32 reviews
Beauty Junkie Expert Level 1
I apply this to under my eyes and on my lid, I suffer with sensitive skin so a lot of makeup on my eyelids can completely dry them out. This cream stops my eyelids being irritated and going flakey.
Charlotte G.
13 reviews
Not a fan, it’s too thick so it sits under your eyes instead of sinking into your under eye. I would not repurchase especially for the price. The smell isn’t too great either. It really doesn’t do anything for your under eye area.
Sarra S.
22 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
I really like this because at the time I used it I wasn't getting much sleep and my bags were horrendous looking I couldn't even cover them fully with concealer so I looked up online black bag creams and this came up so the next day I went to the shop in town that sold benifit and I bought it and it got rid of my bags in days it surprised me sooooo much and I literally saved me
Jodi M.
Victoria, BC
52 reviews
Beauty Junkie Expert Level 1
I used this under eye cream for years and found it irritated my eyes, stung, and made them water lots after applying. I thought maybe this was just the cream working at reducing puffiness under my eyes but after using another under eye cream realized this should not happen and I tossed it out. I’m much happier using tarte Maracuja C-Brighter™ Eye Treatment now.
Lana B.
7 reviews
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
Amazing product but definitely did not suit my skin(young,dry skin) and was very stingy. I got the mini version which wasn’t very expensive which was amazing. And again I’m pretty young so I don’t really have dark under eyes
Sally W.
49 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
I found a drastic difference using this cream!! I would definitely buy it again, i noticed my crows feet around my eyes were reduced and also dark circles were reduced!!!! Would recommended 100%! I will be buying again
Wendy K.
5 reviews
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I love everything benefit, their packaging is a delight. This is a lovely eye cream, but it did nothing for my dark circles. I'm a shift worker, and have always had trouble with dark circles. The thing I do love, is this cream was very light and hydrating
Rebecca S.
154 reviews
Beauty Junkie Expert Level 2
this cream is amazing. after about a week of use I can see a massive difference in the under eye area, smoother and brighter. The biggest issue for me with this product is the price, they have an amazing line of skincare but I just can't afford to use it all the time, especially when there are other brands that do ranges so much cheaper and nearly as good.
Gilda f.
41 reviews
Beauty Junkie Expert Level 1
First I really love the packaging. It's so sweet and beautiful in the bathroom.
The smell is OK. Fresh and not too strong. A king of light blue-green gel.
The texture is really nice. A soft gel-cream. Perfect if you have dehydrated skin. It melts instantaneously into the skin and is very comfortable to wear. You can wear make-up on it without any problem.
Sarah W.
84 reviews
Beauty Junkie Expert Level 1
I love this product when my eyes feel a little dry and tired. It freshens up my eyes and I always use under my make up before a night out Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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