Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Lucy M.
23 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
I have only bought the mini if this product and I’m not sure if I would buy the full size. The product is good however I didn’t find that it brightened my eyes up that much. But my eyes are really dark so that may be mine and it might work on you.
Imogen W.
12 reviews
This makes my eyes water so bad and almost stings. I used it a few times to see if it was just a one off but after having on it on for 10 minutes I have to quickly remove it and it's just so painful, very disappointed as it was so expensive
Lily R.
6 reviews
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
Ran out and need to get a new one as has done wonders for my eyes! Not only has it help decrease the severity of my dark circles, but has kept my under eye moisturised and stopped my under eye from getting so dry. Would recommend to anyone wanting to reduce their dark circles! 
Donna N.
86 reviews
Beauty Junkie Expert Level 2
This works! It definitely reduced the puffiness around my eyes and reduced the darkness too. I did however find that on days when my eyes were especially sensitive (I suffer with hay fever) it stung a bit
Dolly S.
10 reviews
Review for: Benefit It's Potent! Eye Cream more...
I personally love benefit, and I have dark circles that most concealers cannot cover. His definitely met my expectations as it helped to get rid of my dark circles and I’d definitely recommend to anyone x
Sittingbourne, Kent
13 reviews
Very thick creamy consistency, very very moisturising! Does really sting the eyes though if you go above the orbital bone, so be careful of that but I love the product overall! The pot lasts for ages too!
Anne-Marie R.
99 reviews
Another great product wouldn’t use anything else or go anywhere else skins always and looks and feels amazing once ive used this and smells lovely too! Even my partner asks for some on his face and hes a proper mans man! I recommend alot!!
Review for: Mini more...
this eye cream was great. it works when you use it overtime and the mini only cost me £5! the packaging is very cute, however the eye cream left little pimples by my eye. i’m not sure whether that’s because i used too much or whether i got an allergic reaction to it. On the other hand, if you use a little bit every night, it works.
Fadya M.
Dubai, Dubai
16 reviews
I can't go a day without applying this. This eye cream works well. The packaging is really cute! The product lasts me 6 months. It decently hydrates my under eyes. Definitely wears well under makeup

The only problems I have with it is it doesn't help with de-puffing, doesn't help with dark circles and it's a little pricy. Other than that, this works well in hydrating and moisturizing my under eyes.
Saz🎄🎁☃️ P.
21 reviews
Beauty Junkie Expert Level 1
I absolutely love Benefit. The skin products are always fantastic, and this is no exception. Great value for money, I’d highly recommend picking this up to make your eyes look awake and refreshed. 10/10!
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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