Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

see more...

Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Lori M.
30 reviews
Beauty Junkie Expert Level 1
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
Great product! It is very strong so you don’t need to use a lot of it , it lasts such a long time. The only issue I have had with it is that if you apply to much it can make your skin a little nippy so sometimes I just have to wipe it off so if you have sensitive skin I wouldn’t recommend it
Kristen C.
Toronto, ON
32 reviews
Beauty Junkie Expert Level 1
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I was really looking forward to this eye cream. The packaging is beautiful (I’m a sucker for cute containers and adorable colouring). However, the actual product is too harsh for me. It was causing me to get little white bumps all under my eyes which means it’s a little too heavy for my skin. It also is very strongly scented which wasn’t great for my super sensitive skin. I think others would have great results but I actually ended up giving this away because I stopped using it. Disappointed :(
Lauryn S.
7 reviews
Review for: Mini more...
This was great, I got it as a sample and I did quite enjoy it but I have used others that’s I’ve definitely enjoyed for less, benefit isn’t way up there in price but I probably would gravitate towards something cheaper that’s just as effective.
Leah J.
34 reviews
Beauty Junkie Expert Level 1
I had a sample of this cream from benefit cosmetics, I tried it a few days ago and I seen improvement straight away! Making your eye bags look less noticeable instantly, plus the packaging is so cute, would definitely purchase the full size :)
Holly T.
West Bridgford , Nottingham
20 reviews
Beauty Junkie Expert Level 1
This eye cream was way too perfumed for me. I like to avoid putting too much in the way of fragrances or unneeded additives on my face, especially my delicate eye area, and there was just way too much scent in this product for me. It did a fine job of hydrating but I wasn’t blown away.
Megan T.
County Durham
18 reviews
Beauty Junkie Expert Level 2
Review for: Mini more...
I’ve only used it a few times so i probably didn’t get the results I would if used long term. I did see some results I was somewhat happy with but for the price of the full sized product I would probably have expected something more obvious.
Ekaterina M.
New Castle, DE
104 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
I was not particularly impressed with this eye cream. It is hydrating, and the super thin formula absorbs quickly. However, I did not see any improvements in my eye area. I don't have bad dark circles, but this did nothing to improve what I do have, and I did not notice any brightening either. I will not be repurchasing this.
Emily S.
11 reviews
Although this is a nice eye cream, I didn't feel like it made a lot of difference to my skin it under eye circles. It does smell lovely though and it has a silky smooth texture. Although for the price I would want to invest in something that I believe is working more effectively.
Beth P.
47 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
This is a good eye cream and it makes around your eyes very hydrated and soft, and it does smell really nice, but is it a bit too expensive for an eye cream? I mean it probably does the same job as a drugstore one. I have only tried the mini but i probably didn’t even get the full effect as i wasn’t really using alot because i was trying to make it last, as the pot is so small and theres hardly anything in it. So yeah, its a good eye cream. Is it worth £25? Probably not.
Tahlia M.
8 reviews
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I had bought the “It’s potent” eye cream because I had seen a lot of mixed reviews about it and thought that I should try it out for myself. The cream definitely does do its job well. During the time that I have been using it I have seen that it had brightened up my eyes and is quite moisturising. The only bad thing I have to say about it is that if you have sensitive skin I do not recommend because the chemicals may irritate your eyes as it has done so with my friend.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

Sign up to join our community!

BackInfluenster Cashback
Benefit Cosmetics It's Potent! Dark Circle Eye Cream

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.