Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Kristina P.
Gray, TN
44 reviews
I use this product after every wash and before moisturizing the rest of my face. The product isn’t too oily and doesn’t leave any residue feeling under the eyes. The extra moisture surge is great for those late nights as a college student and those early mornings as a young mom.
Lauren D.
Allen, Tx
65 reviews
Beauty Junkie Expert Level 1
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
Are use this every night for a few weeks, and though it does feel good under the eyes and is not overly greasy I can’t say that it helped my dark circles at all. I wouldn’t buy this again nor would I recommend it to anyone just because it doesn’t do what it says it’s going to do.
Annie D.
Mount Vernon, WA
116 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
I love Benefit products in general, but the It’s potent eye cream for dark under circles works miracles. I’m up at 4am 5 days a week, the circles are real, but using this daily has helped them significantly. The smell is very neutral and with my sensitive skin, it’s been great.
Batool B.
dearborn, MI
13 reviews
I'm pretty sure this is the eye cream that helped reduce my dark circles on my undereyes. I test out multiple under eye creams because of my dark circles. This one is better than the drunk elephant ones everyone loves, which I have also tested out. I will definitely be purchasing it again! Its also hydrating.
Alyse 💓 L.
Inverness Fl
18 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
I haven’t seen much of a difference in my dark circles & the cream can irritate you’re eyes if it comes into contact with them, but the cream feels very nice and moisturizing on the skin, probably won’t repurchase. Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Allie C.
Mcdonough, GA
39 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
I received this travel size It’s Potent eye cream in my Ipsy bag. I would put some under my eyes at night and sometimes in the morning. Very gentle formula and hydrating. I haven’t really noticed much difference in my under eyes but I haven’t used it consistently. I probably would notice more if I start to use it more often.
Amara (.
Brooklyn, NY
162 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
Very cooling , scent is pleasant applies nicely under makeup but I don’t see any real benefits , my under eyes felt hydrated but not long lasting feeling . My dark circles and puffiness weren’t reduced and I saw no improvement in anything .. and got the price I expected more
Marci T.
Stewartstown, PA
37 reviews
Beauty Junkie Expert Level 1
I didn’t feel like this product did anything for my under eye. It didn’t even hydrate. The product is light and kind of watery. I wouldn’t spend the money on it again. One star for cute packaging!
Raquel H.
Covina, CA
366 reviews
Beauty Junkie Expert Level 3
Review for: Mini more...
This eye cream is really moisturizing. I love their face moisturizer because it smells great and isn’t too thick. I’m pretty sure that if you use it how you’re supposed to then you will see results. I didn’t notice a major difference in my eye bags but I like it anyways.
Grace G.
Wilmette, IL
5 reviews
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I love this eye cream. I’ve used it for a few years now and I’m still obsessed. The price was very appropriate for the product and the packaging is super cute. It helped my dark circles but I know that there are other creams that could help even more than this one does. I’m still in love with it and I would buy it again.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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