Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Katie K.
8 reviews
Purchased at: ULTA
Review for: Benefit It's Potent! Eye Cream more...
i ABSOLUTELY LOVE THIS PRODUCT, this along with the total moisture moisturizer!!! good value &a price, beautiful packaging!! have repurchased plenty of times and will continue to do so! definitely made a difference for me
Elorha N.
176 reviews
Beauty Junkie Expert Level 3
Purchased at: Macy's
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I have super bad dark circles under my eyes and I'm always looking for different treatments.
Nora D.
40 reviews
Beauty Junkie Expert Level 1
Purchased at: ULTA
Review for: Benefit It's Potent! Eye Cream more...
When Benefit says, “It’s Potent!”... It’s potent. I have used two full containers of this product and it is hardcore. A little goes a long way. It can be irritating if over-applied, but it definitely lightened my under eye area. I eventually began alternating between this product and another, gentler eye cream as I started to look like I had white raccoon rings. I would definitely repurchase.
Victoria C.
49 reviews
Beauty Junkie Expert Level 1
Purchased at: ULTA
Review for: Benefit It's Potent! Eye Cream more...
I had completely given up hope in finding something that would help to brighten my dark under eye circles as mine are hereditary and have always been there. Someone recommended this product to me and I figured it would just be a good moisturizing eye cream nothing special. Well just after using the product morning and night for a few days I immediately saw results! My under were SO much brighter! No they weren’t completely gone (there will never be a product that will do that for me) but I could tell a HUGE difference. This is a staple product in my skincare routine now!!
ashley l.
32 reviews
Beauty Junkie Expert Level 1
Purchased at: Macy's
Review for: Benefit It's Potent! Eye Cream more...
It’s a good eye cream and super hydrating but I used it for about 3 months and didn’t really see any change at all with my dark circles
Taylor M.
46 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
Benefit has been a tried & true brand for me. From it’s packaging to its promises. This eye cream is so moisturizing for my eyes. It went above and beyond meeting my expectations. It’s improved my dark circle problem that I’ve had since my teenage years.
Nada A.
Brooklyn, NY
69 reviews
Beauty Junkie Expert Level 3
Purchased at: ULTA
Review for: Benefit It's Potent! Eye Cream more...
Was a little skeptical to try this product since benefit cosmetics aren’t known for their skin care products but honestly I am in love with how the product turned out. Been using it for a couple of days and my dark circles are actually fading. Will definitely buy again.
Gen H.
Boise, ID
29 reviews
Beauty Junkie Expert Level 1
Purchased at: Sephora
Um... I think my definition of potent and Benefit’s definition differ greatly. This did absolutely nothing for my dark circles, in fact, drinking more water and eating less salt before bed has more of an impact than this product. Overpriced, but could be useful as an all over cream. Just don’t count on your dark circles to change, they’ll be there a month after using this regularly. Thoroughly disappointing.
Marisa A.
2 reviews
Purchased at: Sephora
This product was great for my dark circles. The scent is also good and the texture is perfect!
Beth R.
5 reviews
Review for: Mini more...
I received a sample of this from a recent buy at benefit and thought nothing of it. However I’ve recently noticed that these very late nights and messed up sleeping patterns is causing my eyes to feel and appear droopy. So I thought I’d give this a go. I use this just before bed and in the morning and let me tell you, my eyes are looking so much better! This product gives my skin around my eyes much more moisture which is something I need due to rubbing lots of makeup off and reapplying. My eyes get a lot of work done to them 🙈 but I definitely will be investing in this product purely because it makes my eyes feel a lot lighter and look miles better! It’s not too creamy or thick which therefore contributes to the light nice feeling it gives to the skin. This is definitely a must have for those who constantly wears makeup.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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