Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Taylor L.
Casper, WY
34 reviews
Beauty Junkie Expert Level 3
Review for: Mini more...
I received this in a mini size since it was in a package with other items. I thought the packaging was nice and that it went on smoothly and hydrated my under eye areas well. If I got too close to my eyes it would burn for a while but that’s alright. I would purchase the full size in the future.
Karlie R.
Benton, AR
28 reviews
Beauty Junkie Expert Level 1
This really does brighten and plump the under eye area! It’s not super thick, but it really is potent and helps smooth my under eyes. However, there are better products out there, I’ve used other eye creams in a similar price range that give me better results, but this is decent and I do like it!
Ericha M.
Sewickley, PA
13 reviews
Beauty Junkie Expert Level 1
This worked well for my start in to under eye cream. Heavier under eye cream and moisturizing. Better as a night time under eye treatment for me as it did not absorb as well as I prefer. Good product to try but I wish it would have absorbed a bit better to incorporate in to my daytime routine.
Rose S.
32 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
This cream is helpful, but you must give it time! It is definitely a strange smell at first but the mini container is a great way to test it out. I’d say that the price is worth it and the way that it lightened my under eyes made my makeup routine easier and my sleepless nights less noticeable!
Helen M.
Miami, FL
100 reviews
Beauty Junkie Expert Level 1
I bought the smaller jar in a kit by benefit that I bought from ULTA, but I really enjoy it. It makes my eyes feel refreshed and in a way lighter. I feel like it is taking a little long for the dark circles to reduce but it's getting there, as for fine lines I'm not seeing much of a change yet.
Samantha B.
Panama City, FL
108 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
One of my favorite go to eye creams. A little bit of this cream goes a long way, as with the face moisturizer. It has helped diminish my dark circles. Use on a regular!
Emily E.
Lewisville, TX
82 reviews
Beauty Junkie Expert Level 2
I like this eye cream a lot, I would personally try something else. But if you don't have a huge need in the under eye region then I would highly recommend. Benefit skincare has the best smell in the world!
Autumn L.
Muskogee, OK
20 reviews
It keeps my eyes very hydrated. It doesn’t have a smell which is nice. I received it free as I work for Benefit so I can’t say much about the price in terms of my spending. Although it’s around the same price as many others. It is a little thicker than I would like so I can’t use in mornings but other than that it’s an amazing product. 
Leigh N.
114 reviews
Beauty Junkie Expert Level 2
I love this eye cream! It reduces puffiness and I use it on days when my skin is very dry. It keeps the area around my eyes hydrated and refreshed and it helps me on days when I don't get much sleep. I don't have dark circles so I can't comment on that but I love it for the puffiness and hydration.
Sherry E.
Wingate, NC
102 reviews
Beauty Junkie Expert Level 2
Very attractive packaging for this creamy product. Felt very soothing and smooth under my eyes but did very little for my dark circles. Too expensive for what it does.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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