Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Shanda H.
246 reviews
Beauty Junkie Expert Level 4
Review for: Benefit It's Potent! Eye Cream more...
I have suffered from Eczema and super dry under eyes for a while. I went into Ulta and one of the girls recommended me to try this eye cream.i went home and slathered it all over my eye area and continued to do so every night. My eyes did not get any better at all. This skin started to turn red and I still had flaky, dry skin.
Abigail W.
14 reviews
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
It keeps my under eyes hydrated and helps lessen the look of dark circles. I have only been using this for a few weeks now and I think its been improving my skin a little bit. I am fairly young so I don’t have many wrinkles yet but my mom who also uses this says that she sees less lines after adding this to her skin regiment.
Shayla B.
11 reviews
Beauty Junkie Expert Level 1
This is the best eye cream I've tried so far. It moisturizers and hydrates your under-eye skin and also helps reduce wrinkles that come along with aging underneath your eye. You do have to be careful to not get it in your eye though, as it does burn. Overall, I definitely reckoned if you want to splurge on a good eye cream!
Alia A.
San Diego
41 reviews
Beauty Junkie Expert Level 1
I love this eye cream it does what it says, brightens my under eye circles, even my husband started using it. I used it on one eye & not the other and could definitely tell a difference. I loved it so much I just bought their firming eye serum hoping it'll have the same brightening effect +firming it's too soon to tell if it does though.
Charlie M.
424 reviews
Review for: Benefit It's Potent! Eye Cream, Benefit Cosmetics It's Potent! Eye Cream 0.5 oz, Mini more...
I love this skincare product! It’s super easy to use and is good for all skin type! I love the packaging because it makes it easy to use. Super gentle on skin. I would definitely recommend this product!
Becky S.
1095 reviews
I used this eye cream for several weeks along with benefit's other skin care products that came in a 5 or 6 piece kit. I like the medium consistency and the clean scent. I didn't notice that it made a real difference or refreshed my tired eye appearance on certain days but it didn't hurt anything and there weren't any real "cons".
Carolyn H.
255 reviews
Beauty Junkie Expert Level 4
Review for: Benefit It's Potent! Eye Cream more...
I’ve been using this eye cream for about a year consistently and haven’t noticed many differences in the wrinkles around my eyes. It does not irritate, however, which is a major plus for me. It does prevent eczema breakouts that I frequently am afflicted by. It’s not a miracle saver for me, but it does get the job done.
Stefanie B.
49 reviews
Beauty Junkie Expert Level 1
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
All benefit skin care products smell wonderful. This one does especially. It’s a delicate formula that feels great under the eye. The packaging is good and it seems to hydrate without adding oil to my skin. I put eye cream on before any other product to ensure it sinks in. Works like a charm with this benefit beauty!
Re’Shell M.
25 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
I really enjoy this eye cream. I struggle with extremely dry under eyes and they tend to slightly bleed in the creases. This cream has helped so much! It is a bit pricey in my opinion, but a lot goes a long way. I’m working on my fifth jar, but one jar typically lasts me 4-5 months. It is a thicker eye cream. I would recommend to anyone who needs moisture under the eyes.
Alexis T.
19 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
I love this eye cream! The entire benefit facial collection is so wonderful. It is a bit on the expensive side, but it is worth the money! I also love the design of the bottles, they are beautiful!
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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