Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,225 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3225)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Sierra B.
Hudson, FL
80 reviews
Beauty Junkie Expert Level 2
Terrible!!!! Doesn’t do anything!!! Waste of money! Alls it does is make your under eyes super sticky and tacky feeling! Doesn’t hydrate them or anything! Would not recommend to anyone!!
jaime C.
Boca raton
19 reviews
I am absolutely obsessed with this product. It nourishes my eyes leaving them smooth and hydrated. After using for a substantial amount of time I can see the dark circles lightening up. Smells amazing and gave to my mom as a gift. She loved it too.
Ivy C.
New York, NY
9 reviews
Review for: Benefit It's Potent! Eye Cream more...
I used this for about a year and it was great. I have bad eye bags and also very dry in that area. It didn’t necessarily help my dark circles but definitely helped moisturized the area.
Angeliah M.
Louisville, TN
121 reviews
Beauty Junkie Expert Level 3
The packaging is very attractive really like it and for the price there is plenty of product making it a good deal. The product itself isn't oily at all, very light weight and absorbs in the skin in a matter of seconds. It is meant to be ideal for all skin types and I feel like it really is, did not irritate my skin once. Noticeably reduced my under eye fine lines. I hardly had to apply any concealer underneath my eyes when applying my full face on using this product which was nice!
Kierstyn S.
Yorba Linda
35 reviews
Review for: Mini more...
I liked this as a day eye treatment. It was hydrating but not overly so. I think my only issue was the fragrance, I prefer not to have fragrance in my skincare, especially my eye care.
Allie T.
Jonesboro, AR
59 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
I like this eye cream a lot! I keep it in the fridge and use at night so it keeps me cool and refreshed. I bought this product at Ulta! It’s a little pricey, but lasts a while. I’d definitely recommend to a friend!
Carmen M.
30 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
It’s good for putting on it the morning and it makes you look fuller awake. This would be my 2 time,it’s very gentle and is pricey for the eye cream.i would buy it again ,it really helps under the eyes.
Kelsey F.
Tallmadge, OH
23 reviews
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I received this product in a kit that I purchased at Ulta beauty. I genuinely love this eye cream. It’s light weight and cooling under the eyes and I can see a difference once the product absorbs into my skin. I would definitely recommend this! 
Lexi T.
Davidson, NC
229 reviews
Beauty Junkie Expert Level 3
Review for: Mini more...
This isn’t my all time favorite eye cream but I do reach for it occasionally. It feels good going on the under eye but I never really cared for the scent or lack thereof. I probably won’t repurchase in the future.
Abby M.
peoria, AZ
30 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
i love this product it is very creamy and makes my face feel awake it exceeded my expectation, i bought at ulta beauty it is very effective and worth the buy! i would definitely recommend this to another person!
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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