Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Sarah L.
Canoga Park, CA
50 reviews
Beauty Junkie Expert Level 1
Great for dark circles and this cream it so lightweight it doesn’t make you feel sticky or Creasy under your eyes it just leaves a fresh cool feeling.
MiriamP (.
152 reviews
Beauty Junkie Expert Level 3
Review for: Mini more...
Super hydrating and easy to apply! Only downside is the packaging isn’t as sanitary as I’d like it to be because you have to dip your finger in there.
Tiffany D.
Mount Vernon, WA
23 reviews
This is the only product that has actually done anything to reduce my hereditary dark circles. After using for a month, they're almost completely gone!
Angela G.
Las Cruces, NM
10 reviews
Review for: Benefit It's Potent! Eye Cream more...
I like how it feels on my eyes and how moisturizing it is, but I have yet to see a difference in the color under my eyes. It is still worth it though.
Stephanie C.
Chicago, IL
12 reviews
Review for: Benefit It's Potent! Eye Cream more...
While it does moisturize, it doesn't really reduce any puffyness you may have in your eyes. I feel like it didn't do much for the bags under my eyes.
Elyse 🐌.
7 reviews
I love the feel of this product. It's not too heavy, yet is still moisturizing and firming. It's easy to tap in using a finger and doesn't feel greasy.
Alyson H.
Fall River, MA
31 reviews
Beauty Junkie Expert Level 1
I have some darkness under my eyes and this product has helped lighten them up. It also thin enough for me to wear underneath my makeup in the morning.
shadra l.
23 reviews
Beauty Junkie Expert Level 1
Its ok its moisturizing but it doesn't last and I don't see a difference on my dark circles. Its does its job if you have perfect and young undereyes.
Sandra G.
Kennewick, WA
40 reviews
Beauty Junkie Expert Level 1
Meh, it didn't do much for me and seems expensive for what it is. I received a sample and used it up, but it didn't wow me enough to spend money on it.
Lexy W.
20 reviews
Beauty Junkie Expert Level 2
Never really saw a difference in my under eyes after using this eye cream. I got it in a beauty box so I didn't pay for it so it didn't really matter.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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