Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Eden M.
15 reviews
Beauty Junkie Expert Level 1
I have been using this eye cream for a total of about two weeks, and I really do enjoy it! It is light and non- greasy, which I really appreciate. Also a little goes a long way and I would probably buy again.
Brandi P.
Wayne, MI
14 reviews
Review for: Benefit It's Potent! Eye Cream more...
This cream left my under eyes really greasy making it really hard to apply and blend makeup. I couldn't tell a huge difference and for the price I definitely wouldn't buy it again.
Jessica F.
Watson, LA
152 reviews
Beauty Junkie Expert Level 4
Review for: Benefit It's Potent! Eye Cream more...
I got a sample of this from Ulta and definitely plan on buying now! I wish it wasn't so expensive, though! It definitely hydrates and works wonderfully, though.
Danielle I.
30 reviews
Beauty Junkie Expert Level 1
Like this product but not sure if it is meant for morning or night or both. Overall it goes on very smoothly and is not too oily. It's affordable for a good eye cream. I would get this product again.
Trina F.
Denver, CO
99 reviews
Review for: Benefit It's Potent! Eye Cream more...
It doesn't really help with eye circles, but it does help with moisturizing the skin under and around my eyes. It is different than regular facial location because it's less abrasive in my opinion
Brittany D.
San Tan Vly, AZ
3 reviews
It was decent. Felt like the product went on a bit greasy. Didn't see much change or an impact. Didn't cause breakouts but, for me it didn't absorb into my skin that well.
Sunny R.
10 reviews
Beauty Junkie Expert Level 1
Put in Fridge for best results. I love it. It works wonder I live by this. I apply at night and before I do my makeup. P.s a little goes a long way. Worth the money!
Whoopsie D.
26 reviews
Beauty Junkie Expert Level 1
I don't really see that much of a difference with my under eye area. It did about as well as any other cream I've tried, but I expected more from the brand and for the price.
emma c.
19 reviews
Review for: Benefit It's Potent! Eye Cream more...
This was a pretty good eyecream, it decreased puffyness but did not have any effect on my dark circles. It is a good value as you can use a very small amount so the jar lasts a very long time.
Krupa P.
Piscataway, NJ
341 reviews
Beauty Junkie Expert Level 4
 I used this only two times til I realized that the alcohol in it was burning my under eyes super bad to the point I had to wash it off. However, it is really hydrating under the eye and I could definitely feel a difference with it. One of the things I don't like is how much alcohol is in the ingredients list, which is a reason I will never purchase the full size other than that it burned my eyes. It's not the worst eye cream I've used, but it isn't something I'd purchase.  
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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