Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,224 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3224)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Cathy M.
9 reviews
I received a mini of this product in one of the Benefit sets I purchased and I have to say, I was pleasantly surprised by it. It brightens up under my eyes, and appears to smooth out my skin.
Kimberly S.
Cheyenne, WY
67 reviews
Beauty Junkie Expert Level 2
I haven't found that my dark circles are reduced any, but it is very hydrating for the eye area. I use before bed each night and have noticed improved texture around my eyes.
Sierra K.
Chicago, IL
10 reviews
I struggle with dark circles and this eye cream didn't really do anything to help. It's formula was just okay, and it's scent was not that pleasant. I would not recommend for dark circles.
Oxnard, CA
15 reviews
Beauty Junkie Expert Level 1
Bought this product when ulta was having their 21 days of Beaty sale to give it try after reading reviews of people loving it . My under eyes are very dry and felt that after reading reviews this was a product that might work however it did nothing and left my eyes very irritated will not be repurchasing
Stephanie G.
330 reviews
Beauty Junkie Expert Level 4
Review for: Benefit It's Potent! Eye Cream more...
I can't even count how many eye creams I have used over the years, it's one product I switch up after almost every tub. This is in my top ones for sure, creamy, hydrating, non-irritating.
Brenda R.
Wells, NV
85 reviews
Beauty Junkie Expert Level 2
Amazing!!! Really hydrates and lessens the puffy Ness under my eyes. Smells great and has been an A+ for me sofar. I have the whole kit and I can say it a pretty good skin care product.
Lauren L.
Austin, TX
83 reviews
Beauty Junkie Expert Level 1
This eye cream has done great things for the bags under my eyes! It brightens and moisturizes. It’s a great price as well. I got a sample of it from Ulta and have been buying it since 
Caroline P.
119 reviews
Beauty Junkie Expert Level 4
Review for: Benefit It's Potent! Eye Cream more...
A lovely, light scent that is deeply hydrating and feels nourishing to my skin. The only downside as far as I am concerned is the price point, but I would repurchase this and recommend it to anyone with skin that is on the drier end of the spectrum.
Angela J.
27 reviews
Review for: Benefit It's Potent! Eye Cream more...
This is a great product. when I purchased it, it was so hydrating and felt so good under my eyes. after a few months, somehow it got a little thick and the oil in the cream was separated from the actual "lotion". not sure why it did that. but I would purchase again. just use it up quicker.
Angela P.
Oviedo, FL
79 reviews
Beauty Junkie Expert Level 3
Review for: Benefit It's Potent! Eye Cream more...
I do really like the way it felt and it soaked in quickly and effectively, however I didn't notice any difference in my dark circles. For the price, I don't know that its worth it.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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