Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,221 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3221)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Carly O.
Standish, ME
20 reviews
Beauty Junkie Expert Level 1
I only got a sample of this. A little goes such a long way. helped me huge with my eye bags as a college student. I put this on before class and you'd never know I didn't get enough sleep. 
Jeanine M.
Riverview, FL
357 reviews
Beauty Junkie Expert Level 5
Review for: Benefit It's Potent! Eye Cream more...
I think benefit's product's are a big hit or miss for me but this product is a BIG HIT!!! I love it!! It's super moisturizing and seems to illuminate my eye puffiness!!!
Brittney C.
Vestavia Hls, AL
396 reviews
Beauty Junkie Expert Level 3
One of my favorite eye creams. It’s great for sensitive skin. It doesn’t take that much product so it lasts! I got from Ulta beauty around Black Friday. It makes me look not so tired, I would recommend.
Amanda G.
Winfield, IL
40 reviews
Review for: Benefit It's Potent! Eye Cream more...
This does wonders for dark circles and does a great job moisturizing. I like how it absorbs quickly enough so that I can apply makeup soon after. I prefer thicker creams for nighttime eye creams.
Poorva B.
94 reviews
Beauty Junkie Expert Level 3
Review for: Benefit It's Potent! Eye Cream more...
This is an amazing eye cream. Very hydrating and has amazing smooth texture. I don't know if it has reduced my dark circles but it has definitely helped in keeping the eye area nice and smooth.
Anna Z.
Kew Gardens, NY
17 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
I sampled this product through Birchbox and I really liked it. The product was creamy but not greasy and didn't interfere with applying makeup. I've been meaning to start using an eye cream so I was happy to try this product. I don't think the results were startling but it's a good basic product for the evening.
Shells G.
10 reviews
Beauty Junkie Expert Level 1
I loved how this eye cream felt. It was very moisturizing—I’ll give it that! However, it did not meet my expectations. The packaging was super cute. Not gonna lie, I’m a sucker for packaging! But no, I would not buy again.
Kaylyn G.
Athens, OH
30 reviews
Beauty Junkie Expert Level 1
I am only 21 and was born with dark circles so I'm not sure how much any product can actually help me but this one seems to work a lot better than other things I've tried. Good for the price.
11 reviews
Beauty Junkie Expert Level 1
This cream is for a gal on the go! Early mornings, late nights? This is the cream for you. It is like coffee for your eyes. After only a few days you will see a change in those dark circles. Comes in a very user friendly package. Would absolutely recommend. 
Kimberly S.
Cheyenne, WY
67 reviews
Beauty Junkie Expert Level 2
I haven't found that my dark circles are reduced any, but it is very hydrating for the eye area. I use before bed each night and have noticed improved texture around my eyes.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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