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Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,219 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3219)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Gabriela M.
Kissimmee, FL
21 reviews
Beauty Junkie Expert Level 1
Love the concept and the packaging of this eye cream. It definitely leaves my under eyes feeling nice and smooth. I don't think it does anything for my dark circles which is why I am not giving it a 5 star rating but yes it hydrates!
Jennifer G.
New York, NY
87 reviews
Review for: Benefit It's Potent! Eye Cream more...
So I got this item for free after ordering a ton of benefit makeup & let me tell you I love it ! It's gets rid of those dark circles. I will most likely buy this item again after I run out of it ! :)
Traci P.
Franklin, OH
230 reviews
Beauty Junkie Expert Level 4
Review for: Benefit It's Potent! Eye Cream more...
I got this as a sample & I love it!! It has a very light scent & doesn't leave my skin feely greasy. It's doesn't clog my pores at all. I will definitely be buying the full size when my sample runs out.
Andrea M.
Manhattan, KS
26 reviews
Beauty Junkie Expert Level 1
Not greasy, very light weight, can see the difference after a week of use. Only concern is I have started breaking out right in that area more often now. (But this could be due to a new foundation).
Mystery C.
Murchison, TX
15 reviews
Review for: Benefit It's Potent! Eye Cream more...
I purchased this product to lessen the dark circles under my eyes, and after usesing it liberally for about a month it didn't lighten them.
now I just use it as a moisturizer for my face and lips.
Brittany A.
93 reviews
Beauty Junkie Expert Level 1
This is very moisturizing but I don't see it helping my dark circles at all. I like to put this on at night so when I wake up, my under eye is nice and smooth but my dark circles are still very visible.
Jessica W.
Chattanooga, TN
53 reviews
Review for: Benefit It's Potent! Eye Cream more...
I've been using this for about a week now, and it works beautifully. I have dark circles under my eyes, and this fades them or covers them pretty well. It also feels really good. It's expensive, but for the tiny amount you use, it's absolutely worth it. Highly recommend!
Cindy C.
Dallas, TX
82 reviews
Beauty Junkie Expert Level 3
I use this eye cream every night and you can tell the difference! I am a new mom and I dont sleep much and this helps me look more awaken:) the packaging as always is super cute! It is pricey but worth it!
Catherine V.
19 reviews
I received a sample size of the eye cream at first a fell in love!!! I noticed an immediate difference when applying it to one eye and not the other. If you are experiencing puffy eyes or bags I highly recommend this product !
Betsy G.
5 reviews
The feeling of this eye cream is amazing. I struggle with dry under eyes and at night I like to put this on a little heavy and my under eyes look so hydrated and bright when I wake in the morning! 
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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