Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Frankie S.
7 reviews
A very hydrating eye cream. I like it but it is something I can live without. Occasionally I wake up in the morning and I feel like some rubbed into my eyes overnight. It feels great if you keep it refrigerated!
Melanie C.
Houston, TX
16 reviews
The packaging is really cute but the product is rather thick and oily. I've tried everything not to get it into my eyes but either the fumes or actual product gets in and burns. Haven't seen much results from it.
Lyndsey W.
398 reviews
Beauty Junkie Expert Level 3
I like this eye cream but really need something that helps with my dark circles under my eyes. This eye cream doesn't really seem to help with that. It helps moisturize but doesn't help lighten the dark circles.
Jenifer W.
Columbus, OH
36 reviews
Beauty Junkie Expert Level 1
Love this eye cream. I would give it 5 starts however I noticed that this can feel a little watery and unable to completely soak all the way in however the results have been great! Definitely would purchase again.
Christina H.
Ephrata , WA
76 reviews
Review for: Benefit It's Potent! Eye Cream more...
I have been using this eye cream religiously for over a year now and it is really a miracle cream! I have zero dark areas under my eyes and I really do feel like the entire area has been dramatically brightened.
Lauren D.
Rocky Hill, CT
229 reviews
Beauty Junkie Expert Level 5
Review for: Benefit It's Potent! Eye Cream more...
I thought this was a pretty decent eye cream, although it is a bit pricey. It doesn't irritate my eyes and does help to plump up and nourish the delicate skin in that area. The packaging is also incredibly cute!
Alicia S.
Manahawkin, NJ
30 reviews
Beauty Junkie Expert Level 3
I received this for free from my cousins neighbor, and actually had no idea the hype over it! But I actually haven't really seen a difference in my eyes after using this yet, but i'm sure I will in a few years
Erin M.
Stephenville , TX
27 reviews
Beauty Junkie Expert Level 1
I got this product for free with a purchase at Ulta. Even though I didn't pay for it, I felt the results were worth the actual price. The packaging seems luxurious, and the product is great to use in your makeup routine or as a nightly routine!
Gillie S.
Arroyo Grande, CA
12 reviews
Beauty Junkie Expert Level 1
I'm obsessed with this eye cream. I have very dry sensitive skin & under eye bags tend to run in my family. This cream is so moisturizing and it isn't so thick that it sits on top of my skin. It's the perfect balance of hydrating and lightness.
Taylor B.
Peoria, AZ
97 reviews
Review for: Benefit It's Potent! Eye Cream more...
This eye cream is sooo hydrating! It's super light and not heavy and just feels so nice under the eyes. The only down fall is that I haven't seen a difference in my under eye circles but my wrinkles have faded.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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