Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3230)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Lauryn O.
Gilbert, AZ
20 reviews
Review for: Benefit It's Potent! Eye Cream more...
This line from benefit actually broke me out before my wedding - I was afraid to use any of it, but this product I could use! It definitely added moisture to my under eye area. The packaging is also really cute as always with Benefit.
Jennifer P.
Mccutcheon Field, NC
29 reviews
Recently got this product and I'm in LOVE. Super moisturizing, and I've noticed a big difference in my under eye circles. Will definitely repurchase after I use it all up.
Christa B.
Huntington Beach, CA
1 review
Review for: Benefit It's Potent! Eye Cream more...
This eye cream is really gentle and definitely keeps my under eyes well moisturized and not puffy. The dark circle improvement has been slower to come, but it's on par with what I've experienced with other products that haven't come straight from my dermatologist's office.
Annabeth T.
34 reviews
Beauty Junkie Expert Level 1
The best eye cream! It hydrates, plumps and brightens. It works almost instantly and can be worn over makeup without smudging or smearing. Though it may burn some people with sebsetice skin types, putting it in the fridge will help. 
Rachel F.
Palm Desert, CA
95 reviews
Beauty Junkie Expert Level 4
Review for: Benefit It's Potent! Eye Cream more...
I unfortunately have dark circles Inherited by my father. Nothing worked until I started using this cream. It doesn't just mask the circles but helps them disappear. I have been using this product for 3 years and absolutely love it.
Marilyn P.
10 reviews
I love Benefit products but sadly didn’t see any results from this eye cream. Upsetting because it is definitely costly. I purchased it from Ulta and won’t be buying it again. There are more effective eye creams for a better price.
Bridget R.
Orland, ME
3 reviews
Review for: Benefit It's Potent! Eye Cream more...
My favorite eye cream. I dab on every evening and go to bed. My eye circles seem lighter but more importantly the skin around my eyes are soft but not wrinkled. Love the way my skin is feeling.
Christina D.
Los Angeles, CA
16 reviews
Beauty Junkie Expert Level 1
Does the trick on the spot, but the smell is strong and doesn't seem to have any long lasting effects on keeping the eye area moisturizer. Benefit should stick to makeup products, didn't love it. I also don't like the jar packaging.
Bee J.
Maineville, OH
175 reviews
Beauty Junkie Expert Level 5
Review for: Benefit It's Potent! Eye Cream more...
As everyone else said, I like the way this feels and it does seem to plump up under my eyes a bit but I haven't really seen any results from it. I don't use it every day but even using it a few times a week I'd expect SOME change.
Trish F.
Cedar Point, NC
23 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
This is my favorite eye cream of all time and I have tried a ton of them. This feels great, reduces puffiness and makes those dark circles go bye bye ASAP! I absolutely love Benefit's It's Potent eye cream and I think you will too!
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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