Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Andrea J.
Fremont, CA
165 reviews
Beauty Junkie Expert Level 4
Review for: Benefit It's Potent! Eye Cream more...
I love this stuff omg yall let me tell you. I got this two weeks ago and I was not share if it would help me with my dark circles. So I try it and yes it work my dark circles are going always . So yes if you got dark circles get this stuff .
leah a.
6 reviews
This eye cream smells amazing!!! After putting this on under the eyes feels so refreshed and moisturized. I always buy my benefit products from Ulta beaty. This is a staple in my skin care routine because the results are so fabulous. I have recommended this products to everyone I know 
Jessica B.
15 reviews
Amazing!!! After using after a few weeks consistently once in the morning and once at night my skin started firming up, dark circles and fine lines were dramatically reduced. I would recommend this product if you need to see some change!
Ashley J.
202 reviews
Beauty Junkie Expert Level 2
Love this eye cream so much I have to use it every single day! Love how it gently firms my undereyes and leaves them brighter! For the price you really do get a lot of product! I highly recommend to anyone who wants to try a new eye cream!
Bear, DE
182 reviews
Beauty Junkie Expert Level 3
Este producto es estupendo, mis ojos se ven menos cansados! Estoy usando por primera vez vamos a ver que tal sigue siendo los resultados! Por ahora mis expectativas son buenas pero no puedo estar segura hasta terminar de probarlo por completo! ❤️
Daisy T.
Westminster , CA
41 reviews
Review for: Benefit It's Potent! Eye Cream more...
I tried this as i have dark circles and although i know they wont brighten up from one day to another i do not see much difference or brightening up with this. It actually burned a bit when i would put it on so i discontinued use of it.
Ashley G.
Austin, TX
70 reviews
Beauty Junkie Expert Level 2
I don't really have dark under eyes or harsh wrinkles- I take more preventive measures with my eye creams. I like hydrating and brightening eye creams and this one just really didn't do much for me. It isn't a bad formula, it just isn't for me.
Ashlee S.
Johnson City, TN
112 reviews
Beauty Junkie Expert Level 2
I love how powerful and moisturizing this eye cream is, it smells great too! I've not noticed a reversal in my fine lines but I haven't seen them get worse and I don't have any new ones! I enjoy using it in conjunction with my serums.
Lauryn O.
Gilbert, AZ
20 reviews
Review for: Benefit It's Potent! Eye Cream more...
This line from benefit actually broke me out before my wedding - I was afraid to use any of it, but this product I could use! It definitely added moisture to my under eye area. The packaging is also really cute as always with Benefit.
Jennifer P.
Mccutcheon Field, NC
29 reviews
Recently got this product and I'm in LOVE. Super moisturizing, and I've noticed a big difference in my under eye circles. Will definitely repurchase after I use it all up.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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