Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Colleen h.
270 reviews
Beauty Junkie Expert Level 5
Review for: Benefit It's Potent! Eye Cream more...
I use this all the time. my eyes are not puffy and i don't have any bags under them anymore. it is super hydrating and has a great smell. i love the soothing effect especially after a long day of wearing makeup! worth the money and lasts a long time
Hailey S.
Highland Vlg, TX
40 reviews
Beauty Junkie Expert Level 3
Review for: Benefit It's Potent! Eye Cream more...
I honestly don't think this makes my under-eyes less puffy. It kind of just burns a little then goes away. I have really dark under eye circles so I guess this product isn't for me. It's hydrating and all, but I don't see the difference under my eyes.
Leonor P.
13 reviews
This little amazing product will help you so much, I have been using it for about a month now and it's so smooth and when you put it on it feels like a second skin under your eyes. It make me feel fresh and natural while it's working it's wonder.
Keeley R.
Mansfield, OH
26 reviews
Review for: Benefit It's Potent! Eye Cream more...
I have dark circles under my eyes (who doesn't, right?). I have been using this product religiously day and night for months now. If I miss an application, I can totally tell. It also works great as an eye mask if you let it sit for 10 minutes.
Sierra L.
Bryan, TX
157 reviews
Beauty Junkie Expert Level 3
This cream is so moisturizing, I have problems with the skin under my eyes being paper like and scaly, this really helps keep it plump and fresh looking. I use it every night before bed. A little goes a long way so a jar will last quite awhile.
Brittney R.
Hapeville , GA
31 reviews
Beauty Junkie Expert Level 1
Unfortunately this product just did not work for me. It caused my under eye area to become red and irritated almost instantly after putting it on. I tried it a couple more times and experienced the same result so I ended up giving it to my mom and she loves it. 
Maica C.
Orlando, FL
288 reviews
Beauty Junkie Expert Level 4
I recently bought this when it was on sale at Ulta and I am already a fan. It provides so much moisture to my under eyes without being too heavy or oily. I have even been able to wear it during the day. I will definitely repurchase this item.
Zoe J.
50 reviews
Beauty Junkie Expert Level 1
Favorite eyecream ever. Keeps my yndereyes extremely moisturizer and helped get rid of my exzema. The packaging is adorable and looks really cute on my vanity. I would recommend this product to anyone that is in the market for a new eye cream
Daisy M.
36 reviews
Beauty Junkie Expert Level 1
I use this everyday. I like it I don't see my eyes tired when I am lacking sleep. Although it's time for anti angling eye cream. It's good for a first eye cream. Have been using for a year and a little goes a long way so the bottle last long.
Alyssa A.
Anniston, AL
42 reviews
Beauty Junkie Expert Level 1
This is a great cream to use in the morning when you are looking to moisturize your under eye area. I love to use this when I am needing something that is going to sink in fast and can apply makeup right over it!! I think it’s a great product!
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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