Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Dee Y.
86 reviews
Review for: Benefit It's Potent! Eye Cream more...
The best eye cream I've ever tried! I have very dry under eyes, and this is so hydrating and sinks in the skin beautifully with no greasy feeling. My makeup glides on flawless after I use this
Caroline D.
Thibodaux, LA
5 reviews
It’s an awesome product! It gets rid of my dark circles and hydrates them well. The cork detail on the packaging is gorgeous. It’s a more harsh product, so is you have sensitive skin there might be some redness. But overall is it great and I would buy it again.
Jade N.
43 reviews
Beauty Junkie Expert Level 1
I enjoyed this eyecream. It was a bit wet and I felt like I was rubbing water on my face. It did moistorize the under eye area well and I would purchase again. I bought it at Ulta on one random shopping trip. It was worth the price. Packaging was pretty as well!
carissa c.
Miami, FL
19 reviews
This is a great product for moisturizing for anyone not for any specif people. Makes your face glow at any time any day. Very cheap for a great amount of cream.. Cute and pretty facial packaging. I would recommend this to anyone who is into taking care there face.
Sandy Y.
Sacramento, CA
6 reviews
Review for: Benefit It's Potent! Eye Cream more...
I got this a sample from Birchbox and used it for an entire month and saw nothing! No results whatsoever. It doesn't do anything more than just moisturizing, so save money and just use your daily moisturizer if you're contemplating on whether to buy this or not.
Rachel L.
15 reviews
Received a sample of this  product. It did the job, I think? I didn't see a noticeable difference, but I suppose you could argue that maintaining is better than aging. The packaging was nice though and the formula consistency was creamy and spreadable. 
Caitlin L.
Minneapolis, MN
31 reviews
I use this religiously and have been for years. A little bit lasts a long time! Eye wrinkles are a tell-tale sign of aging and nothing prevents that better than a good eye cream. I use just a dab on my eyes morning and night and it has been working like a charm!
Katie H.
10 reviews
This eye cream is very moisturizing and the packaging is so cute. The cons about it I would say are the thickness of it and the smell. The smell is good but a bit overwhelming. It is a bit pricy but someone with very dry skin might benefit more than I would.
Chassidy L.
Dadeville, MO
199 reviews
Beauty Junkie Expert Level 2
This product really does work it took me about two weeks to see an improvement for dark circles. This product only requires a little bit it is very hydrating. It is only a temporary fix and it did brighten my under eyes a lot, but overall I would buy it again.
Abby B.
Hampshire, IL
17 reviews
I purchased this item on a whim from Ulta and absolutely fell in love with it. I use it under my eyes every morning and let it sit while I do my hair/before I apply my makeup. It leaves my under eyes feeling refreshed and really puts a dent in the puffiness!
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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