Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3230)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Luz A.
Miami, FL
21 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
I have used a lot of eye creams and none of them worked for me. I tried this one and it had been a life saver. It meet my expectations. Yes I am a first time user and I don’t think it need improvement
Hannah M.
32 reviews
Beauty Junkie Expert Level 1
I only use this sometimes because honestly I forget I have this but when I do use it I do notice a difference. It really helps remove puffiness and bags from under my eyes when I wake up in the morning and it also doubles as a primer.
Machya A.
Hot Springs, AR
50 reviews
Beauty Junkie Expert Level 1
This formula leaves my undereyes smooth, refreshed, and tight. I love using a thin layer as an eye mask at night. I keep mine in the fridge and roll the glass bottle on my undereye to help puffiness.
Liz🌸 G.
Bakersfield , CA
48 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
I used to have dark circles and I started using this product. It’s so gentle on your skin. I can’t live without this product. It met my expectations to the fullest. People needs to buy this product.
Samantha G.
Chicago, IL
17 reviews
Beauty Junkie Expert Level 1
This eye cream is okay but I didn't feel like it really did anything extraordinary. It felt nice when first applied, but did not seem to really have lasting or noticeable effects. I received it in a gift set of other benefits products but would not purchase it on its own.
Bonnie V.
Vancouver, WA
66 reviews
Beauty Junkie Expert Level 4
I like this product. Benefit is my go to brand for mascara so I thought I would give their eye cream a shot. I have hereditary dark circles under my eyes and constantly on the look out for an eye cream that will brighten my eye area. This cream does an ok job. It doesn't brighten my eye area as much as I want. It may be better suited for someone who doesn't have such dark circles.
Alyssa H.
190 reviews
Beauty Junkie Expert Level 3
Review for: Benefit It's Potent! Eye Cream more...
I live benefit products so much! This eye cream is great and it really moisturizes the undereye area but I didn’t feel like it did a whole lot for me but it works for others so I’m not knocking it!
Bethany L.
Tallmadge, OH
134 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
I really like the way this eye cream feels when it goes on. It does, however, burn like fire if it gets in your eyes. I’ve noticed that even if I don’t put it close to my eyes, when I lay down, it sometimes gets brushed into or runs into my eyes ... I haven’t found a way around it, so I have to be really careful using the product. Otherwise, I think it’s effective for its purpose.
Mai Y.
Manchester, NH
8 reviews
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I might be bias because I only used this product for a month but for me it was only moisturizing. I didn’t feel like it helped with the discoloration under my eyes. It was nice to prime my eyes with before I put concealer though.
sabrina r.
los angeles
67 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
this definitely plumps your under eyes and gives it a smooth surface. but this burns your eyes no matter what. i wasnt able to use it for so long because of my burning eyes. i would recommend this id you dont have sensitive eyes.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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