Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Megan W.
106 reviews
Beauty Junkie Expert Level 4
This is a great moisturizing eye cream. I went through multiple tubs of this, and it was my go to for years. I just don't want to spend over $30 for an eye cream that doesn't do much else besides moisturizer. I am still searching for my new holy grail. Hopefully when I find it I can afford it lol.
Libby J.
Peshtigo, WI
2 reviews
Review for: Benefit It's Potent! Eye Cream more...
I'm a 29 year old who doesn't have any significant eye wrinkles or issues, but I'm hoping to prevent them as well ! I received a sample of this from Ulta, and you need an absolutely tiny amount per application. It spreads nicely and brightens the eye area. I felt like it was a great eye cream - not greasy but had lasting moisture that made it throughout the day. It's a little pricey, but I felt like it was nice enough that I'll probably buy it regardless !
Amanda K.
Plano, TX
284 reviews
Beauty Junkie Expert Level 5
Review for: Benefit It's Potent! Eye Cream more...
Cute little tiny bottle packaging.
I put this on under my eyes and it didn’t really do anything at all. My eyes still have dark circles on the bottom. It definitely didn’t hurt and it didn’t have a smell so it wasn’t bad, I’m just not sure it actually achieved anything. It does burn slightly.
Roseann P.
New Bedford , MA
52 reviews
I bought this product from Sephora a couple of months ago. It seems do be doing a good job of moisturizing under my eyes, but my circles aren't lighter(nor do I expect a product to help with my type of circles that are NOT from lack of sleep). The package is cute, like a little gift box, and the jar is just adorable with a cork top.
Abbey M.
Portsmouth, OH
216 reviews
Beauty Junkie Expert Level 4
My go to eye cream! I use every day both morning and night. It definitely plumps the under eye and helps with dark circles. I have repurchased multiple times. I love this stuff! I would definitely recommend
Ashley A.
Los Angeles
11 reviews
Beauty Junkie Expert Level 1
I used this for a week and I didn't see a change in my under eye so I just gave up and stopped using it. I don't know maybe if I had used it longer it would've worked but for me personally it did nothing. It came in a package so it was a good deal for multiple products. 
Julie W.
Dearborn Heights, MI
19 reviews
Beauty Junkie Expert Level 1
I got a small size of this a while ago in one of their value sets, and it's nice. It have a very nice lightweight texture and it sinks right into the skin, but I haven't been able to notice any difference in my undereyes, therefore, I wouldn't spend my own money on this product
Nikole W.
Tacoma, WA
43 reviews
Review for: Benefit It's Potent! Eye Cream more...
Seriously the BEST hydrating face lotion I have come across. I have very, VERY oily skin and I would never want to put lotion on my face because it always felt even more oily, but with this eye cream I felt like I could even use it on more places than just under my eyes! Love!
Samary V.
Vicksburg, MS
115 reviews
Beauty Junkie Expert Level 2
I got a sample a few months ago ... It's not the best, not the worst. Actually at the time I was wearing it I did not see any difference. It is quite easy to apply and adheres to the skin quickly. I love Benefit products, but this one disappointed me a lot. Would not recommend.
Cori S.
Fair Oaks, CA
24 reviews
Review for: Benefit It's Potent! Eye Cream more...
This eye cream is a staple in my skin care routine. I have very sensitive skin, particularly around my eyelids. What I love about this product is that it is gentle and gives my eyelids much needed moisture. I apply a thin layer every night and I have noticed my eyelids are much brighter and awake looking throughout the day.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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