Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

see more...

Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Jessica S.
Grand Island , NY
829 reviews
Beauty Junkie Expert Level 5
So far so good with this product. My eyes feel hydrated and soft. The smell is nice. A little goes a long way. I haven't seen any changes in wrinkles yet. The price isn't bad either. I did purchase this half off during ultra sale
Dodie M.
Chesnee , SC
45 reviews
Beauty Junkie Expert Level 1
This eye cream is very rich and is very moisturizing. It works well for dry under eyes to prevent concealer from creasing as badly. I received this in a holiday gift set. It last quite a while. I would recommend it but I will most likely not be repurchasing because I have other products that I prefer.
Evangelina R.
Pomona, CA
17 reviews
Beauty Junkie Expert Level 1
I use this eye cream on a daily. It's a part of my daily face routine. I didn't really think I needed eye cream since I'm in my twenties turns out it's never too early to start. I have an issue with puffy under eyes from lack of sleep this one just helps my eyes out and helps them feel refreshed.
Angela G.
Mukwonago, WI
307 reviews
Beauty Junkie Expert Level 4
Review for: Benefit It's Potent! Eye Cream more...
Half half for me. Its not bad but its not the best. It can get a little greasy if you have oily skin but for drier skin its moisturizing. Theres some help with dark circles but not enough to buy product again
Rana S.
Howell, Mi
68 reviews
Beauty Junkie Expert Level 1
I purchased this product hoping as it claims, that is would reduce dark circles. I have been using for about 2 months and sad to report that this product has not assisted in reducing black circles. However, this has added moisture to the eye area which is a plus. For the price and lack of result I will not be repurchasing.
Melissa M.
12 reviews
I have used this product on and off over the past couple of years when I receive it as a sample from Ulta. It moisturizes quite well and helps to fill in the fine lines underneath my eyes. It, however, hasn't visibly reduced my dark circles, but in all fairness only vitamin C serums ever have
Sarah S.
Berkeley, CA
58 reviews
Beauty Junkie Expert Level 1
LOVE this product. Definitely does its job. I have bad bad dark circles under my eyes and this one was the first one that I saw immediate results for. It is a bit harsh for the under eyes on sensitive skin though. However price is not to expensive and I have bought this product over 3 times!
Colleen M.
Thompson, IA
28 reviews
Review for: Benefit It's Potent! Eye Cream more...
I had a little packet sample of this, and in the weeks that it lasted me, i certainly did see a differance in the dark circles. Moisturizing (and not greasy) and refreshing. I did end up buying the full size
Camille S.
Riverton, UT
37 reviews
Review for: Benefit It's Potent! Eye Cream more...
I love the feel of this on my skin, and it seemed to work pretty well. My only problems with this are the price for the results, and the smell. I would like if it had ANY kind of scent at all. I got this in a Birchbox, and I can honestly say I don't think I would spend $35 for a full size.
♛ M.
Eastman , GA
11 reviews
I have a very small sample size of this that came as a gift. I use it every night, but I have very bad bags under my eyes. Therefore, I am unsure if this works or not. But it does not make my skin oily, and a small bit of product does last a while for me. I'm not sure I would buy this product again though because it is quite pricey.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

Sign up to join our community!

BackInfluenster Cashback
Benefit Cosmetics It's Potent! Dark Circle Eye Cream

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.