Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

see more...

Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Rena M.
41 reviews
Beauty Junkie Expert Level 1
I got this in a trial size from the benefit brow bar and it is so hydrating and smells amazing. I absolutely love it. I have yet to but a full size one though because it is a little pricey but it does live up to its price if you ask me. I used it on dry patches as well and it instantly makes it much better.
Sarah L.
Chicopee, MA
66 reviews
Beauty Junkie Expert Level 1
This product was nice, felt good on my eyes, and was great for the sensitivity of my eye area. However I'm not sure it really did anything. I don't really have any problems with that area of my skin but i never noticed any improvements. Also the price is pretty expensive so I'm not sure to worth the money
Ashley M.
Des Moines , WA
51 reviews
Review for: Benefit It's Potent! Eye Cream more...
It's Potent is hands down my MVP ! I naturally have very dark under eye circles and no matter what products I have tried to cover they never work. Benefits It's Potent eye cream has been the biggest lifesaver that I have ever tried. My dark under eye circles have been amazingly reduced so they are not as noticeable!
Abriana L.
Palm beach Fl.
13 reviews
This is a corrector and brightening eye cream, it's potent! As it lives up to it name, cause it does have a lil conceal color in it , along with some good ingredients to brighten eyes, conceal dark circles and give your eyes a more youthful look. It also has ingredients to help smooth fine lines as well!
Heather C.
Ozone Park, NY
19 reviews
Review for: Benefit It's Potent! Eye Cream more...
I have been using this cream for about a month now. I have only noticed a very small change in my dark circles. I also noticed this tingle when using it every time, sometimes it's a minimal tingle and other times it's like "whoa" (not sure if it's the amount I put on). I love all of the other Benefit skin care products and starting using this because it came as a free gift. I'm still undecided if I will repurchase.
Indri D.
109 reviews
Beauty Junkie Expert Level 1
Was looking for eye cream and the girl at ultra suggested me this. I had problem with puffiness and dark circle but this cream doesn't help at all it just makes your under eye smooth a little bit but it went back to original and doesn't really improve your skin. So disappointed. Not gonna buy this again.
Amy I.
9 reviews
I love this eye cream. I have puffy almond shaped eyes, I always feel like when I don't get enough sleep my eyes look funny like I am allergic to everything. This stuff will make my eyes not appear so puffy plus helps with discoloration made by the lack of sleep. I will definitely be buying this again.
Sarah T.
24 reviews
Beauty Junkie Expert Level 1
This smells amazing and feels luxurious on the skin, but I don't really see a lot of benefits from it. It also stings like nothing I've ever felt when it gets in your eyes, which is concerning for an eye cream. Overall, I've tried it a few times and tried to give it a chance, but I can't recommend it. 
Stephanie J.
54 reviews
Beauty Junkie Expert Level 3
Review for: Benefit It's Potent! Eye Cream more...
I don't suffer from under eye circles often so I haven't had experience with many under creams. Although what I can say is that after using Its Potent! I find my under eyes to look brighter. This is awesome since there are days I prefer to wear little to no make up and this product really helps!
Shawny R.
Baltimore, MD
26 reviews
I had slight dark circles and a little puffiness Abd this cream has literally made them disappear. I really liked it. One thing though, if it gets in or near your eyes it BURNS horribly. But pain is beauty right 🙄
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

Sign up to join our community!

BackInfluenster Cashback
Benefit Cosmetics It's Potent! Dark Circle Eye Cream

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.