Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Alexandra A.
Austin, TX
18 reviews
Review for: Benefit It's Potent! Eye Cream more...
I LOVE TIHS EYE CREAM! It's cool and fresh, smells a little like cucumber and is not greasy or heavy at all. I use it day and night, under my makeup, after showers and sometimes I even use a little on my laugh lines. The sample size has lasted me forever! I can't wait to buy the full size since I know it's worth the investment. This is one of my favorite products in Benefit's new skincare line, it goes perfectly with the Moisture Prep Toning Lotion. Get it, you'll love it!
Ashley D.
216 reviews
This product really works but it seems to sting and irritate the sensitive skin around my eyes when I first apply it. I can only apply it before bed because it make my skin too sensitive if I try to put it on under my makeup. It does seem to help with under eye darkness when I use it regularly.
Amanda S.
Jim Thorpe, PA
446 reviews
Beauty Junkie Expert Level 5
Review for: Benefit It's Potent! Eye Cream more...
The first few times I used this I wasn't impressed but at the time I don't think my dark circles were that bad . Recently I used it again when my sleep has been lacking and it was like waking up to magic my dark circles were completely gone in the morning so I'm giving this another shot
Jenny T.
Woodside, NY
188 reviews
Review for: Benefit It's Potent! Eye Cream more...
I do not like this eye cream at all. This was very bad for my sensitive eye area. It made my eye area bumpy and irritated. I gave it multiple tries, but every time I tried, my skin did not react well. It works well for other people. If you have sensitive skin, I do not recommend this.
Monica G.
Boca Raton, FL
91 reviews
Review for: Benefit It's Potent! Eye Cream more...
My dad surprised me with this eye cream for Christmas and I loved it the moment I tried the sample size! I put it on every morning before foundation and it brightens my under eyes, even after those late nights. Moisturizing under your eyes is so important. Don't let the price scare you away, I've had the product for over 4 months and it looks like I've hardly used it. Just use a small amount in the mornings!
Juliana S.
Houston, TX
40 reviews
I'm 35 years old and I'm starting to show it. This eye cream is so beautifully packaged that I leave it out on my vanity. I only need a little for both eyes. I use it at night and after 2 weeks of adding it to my night routine I started seeing results. Less puffy, the dark circles we're going away and my eyes were lifting. It's not greasy like others brands and it goes into the skin very nice.
Marieka B.
Olympia, WA
316 reviews
Beauty Junkie Expert Level 5
Review for: Benefit It's Potent! Eye Cream more...
I really like this eye cream and it definitely brightens up my under eyes and smooths fine lines. It's creamy and feels soothing and blends in easily. But I haven't noticed a difference in dark circles even after using this product consistently for months. Smells great though haha
This is such a great product. The cream is very light and gentle for the under eye. I would consider it for people with sensitive skin and I would definitely buy it again.
Taylor W.
14 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
I use this product before I apply my makeup and also when I get out of the shower and am doing my skincare routine. I absolutely love this product although I do feel that if you have bigger fingers, you may have trouble getting the last of the product out of the jar because of the shape. I think this helps my concealer to look smoothr and not crease horribly. Definitely recommend!
Pamela H.
Buckner, MO
83 reviews
Beauty Junkie Expert Level 3
This is the eye cream I have been searching for. Goodbye puffiness, hello lightened dark circles. 2x Daily use got me results beyond what I expected. Purchased from in a kit that came with a small bottle of the moisturizer and a coupon for $10 of benefit brow bar service!
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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