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Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream

BY BENEFIT COSMETICS #30 in Eye Creams & Treatments

4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,058 Reviews

Product Description

Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 264 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3058)
Q&A (104)
Media (72)
Buy on ULTA*
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Easley, SC
115 reviews
Beauty Junkie Expert Level 2
I was so excited to start using this eye cream. Benefit is my makeup brand of choice and I will try anything of theirs. I should have stayed away from the product though. I don't have sensitive skin and have never had problems using anti aging products before, but I had a lot of issues with this one. I put some around my eyes right before I went to bed and woke up the next morning with my eyes swollen shut. I had a friend take a picture of my eyes so I could look at it better later and I had a red rash and tons of swelling. Finially after a couple days of staying home trying to let my eyes heal I decided to try the product on a small area of skin. Sure enough I woke up with a rash on my wrist. I think this would be a great product for someone who has the skin to handle it, but when it says "It's Potent" I guess it really means it. My suggestion would be to try it on a spot on skin in the store and if you don't have a reaction then come back and buy it. Fortunately the store took it back but if you have anywhere to be the next day I would make sure to try it anywhere else but on your face.
Megan M.
Oak Ridge
323 reviews
Beauty Junkie Expert Level 4
This is a pretty decent eye cream by benefit. At 34$, it's reasonable priced with a decent sized container. We all know how long eye cream will last. It is light and non greasy feeling and when applied and workes into my under eye skin, it absorbs quickly leaving an increase in hydration which is noticable when makeup applied to area. It does decrease dark circles some but only as much as genetics allow so it isn't a miracle cure and you shouldn't buy it expecting such. I have diminished dark spots under my eye but I know this is as diminished as they are getting and I concentrate on hydrating and reviving supple skin more than dark circles correction because of that fact. This isn't the best cream for supple hydrated skin though, it's okay but not my favorite. If you have dark circles, give it a try. It will probably decrease them to a point but don't expect them to disappear. It's a decent eye cream that is somewhat effective but long term this isn't for me
Christina AKA The Cherokee Gypsy (Youtube) C.
Smyrna, TN
817 reviews
Beauty Junkie Expert Level 5
I got this eye cream, on the 21 days of sale at beauty. I got it half off, and was super excited to try it (A True skincare junkie, and anti aging preventive freak) so I purcshed this as soon as they opened the doors. I have now been using this now for a bout a month and a half, and honestly, it's not a horrible or bad product at all. My main issue, is the fact alcohol is one of the first ingredients, and ALOT of skincare I know has alcohol in it, but having alcohol as one of the first ingredients is a red sign, especially if you have very dry skin. I have oily, so it's not enough alcohol to dry me out. I apply twice a day, morning and night, under my eyes, by either dabbling in under my eyes with a pinky finger, and I the corner. Otherwise, for deeper absorption, I use m6 real techniques skincare roller eyeball took brush, and use the cold metal ball to massage in. Depending on the products I apply BEFORE I apply this eye cream, depends on its reaction to the other ingredients. Sometimes it causes zero hard, and actually feels good under my eyes, and helps my concealer blend even better. Other times, it slightly burns, and everything I apply over it, or with it, seems to burn even worse (sense the alcohol) all skin is different, so I'm not trying to change your mind. I'm just staying my personal opinion, and what I've seen from it.
Anika H.
Hawaiian Gdns, CA
11 reviews
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
Can’t believe I had never given this a chance before. I’ve had dark circles and eye hollows since I was young. I've tried many products some good, some worthless. However, I have only been using this stuff for two weeks and my eyes have never looked better!! The tone of my under eyes now matches the tone of the rest of my face! I never believed it was possible! I want to give an honest review so I will note that that the under eye hollows still exist which can cast shadows, but I have never had my under eyes so bright. So if you want to fix hollows this isn't for you, but if you need to lighten dark circles this is a holy grail find. Makes a world of difference.
Christine L.
25 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
I've been using this for a while because I got the full size jar and honestly, it hasn't really changed much. My dark circles are just a little bit better but nothing amazing. Maybe I just haven't been using it enough or I'm expecting too much from it.

I'm absolutely obsessed with the smell of it. It's probably one of the
main motivating factors when I get too lazy to use it lol.

Some things that I like is that it is a pretty light cream and you can just see your skin drinking it up! No problems with it clogging pores/breaking out or anything like that. It does sting a bit if it bleeds into your eyes, so just be careful with that!

Reigh D.
Knoxville, TN
178 reviews
Beauty Junkie Expert Level 3
Review for: Mini more...
I only had enough of this product to apply under my eyes every morning or night for a month but I can tell you THIS STUFF WORKS!!! It’s Botox in a jar!!! My under eyes have always been dry so when I would apply my concealer it would crease and become flaky but after just one month of using this tiny jar I have not had any dryness under my eyes since (9 months) I of course still have creasing but it’s half as bad as it used to be and the best part is that it’s been 9 months since I last used this stuff and the effects are still there. When I finished the jar I didn’t use any eye cream for months because I didn’t need to all because of this cream but that’s just with a tiny jar I can’t imagine if I had the full size what my under eyes would be like. Yes it is very expensive but good skincare is not cheap because your skin is worth investing in when you can. I would gladly use this product every day for the rest of my life if I could afford it and I 100% recommend this product for anybody and everybody. Honestly if I had started to use this product as a teenager I probably wouldn’t have a single crease or dark bag under my eyes now at 29.
Sarah S.
Denver, CO
112 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
This product is one of the only products of all of the many that I've tried that actually reduced my genetic under eye circles! Not only was it effective, the jar lasted forever, making the slightly pricey product well worth the investment. It worked the first time I used it and the results only improved over time.

The product is very creamy, so it sinks into skin beautifully leaving the under eye area looking and feeling moisturized, dehydration lines immediately reduce, and then you get the added benefit of the dark circle reduction! Will definitely buy again.
Izy H.
41 reviews
Beauty Junkie Expert Level 1
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
Okely dokely doo! I've used 2 of these babies, so here's my very candid review. I got my first eye cream as part of the Benefit holiday sets. This eye goo moisturizes like a dream during the spring/summer. It moisturizes, it isn't heavy, and my eye bags just drank this stuff up like coca cola on a hot sweaty summer day! I wouldn't say it helped that much with dark circles though, but I loved it because of how light weight and fast-absorbing it was. I have noticed that this is a better cream for the spring/ summer. It's a light weight product, so if you get very dry during the winter, this may not be moisturizing enough. Minus 1 star because it's not exactly a year round eye cream. Minus another star because it doesn't exactly get rid of dark circles like it touts.
Lindsey G.
La Center
83 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
I originally got this product for my boyfriend (he’s Dutch so he has really dark circles) but ended up stealing it away for myself. Who needs beauty sleep when you have this eye cream? You have to use it everyday for it to work, which, can be pricey. It’s expensive and you don’t get very much product. However, it doesn’t take very much product because of how easily it spreads around your entire eye area. One bottle lasts me about a month and a half.
Megan S.
San Francisco , CA
41 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
I’ve been using this product for years, I use it for my no makeup/on the go looks. It’s a great moisturizer that helps with tired looking eyes. It’s easy to use and light weight. I love benefit products in general and the packing is always on point! I don’t reach for this on a regular because I have SOO much product, so I like to rotate. But this product is one of their OG bestsellers for eye products.Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
139 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?
Christina G.
Leamington, ON
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?

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