Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3,244)
Q&A (124)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Easley, SC
115 reviews
Beauty Junkie Expert Level 2
I was so excited to start using this eye cream. Benefit is my makeup brand of choice and I will try anything of theirs. I should have stayed away from the product though. I don't have sensitive skin and have never had problems using anti aging products before, but I had a lot of issues with this one. I put some around my eyes right before I went to bed and woke up the next morning with my eyes swollen shut. I had a friend take a picture of my eyes so I could look at it better later and I had a red rash and tons of swelling. Finially after a couple days of staying home trying to let my eyes heal I decided to try the product on a small area of skin. Sure enough I woke up with a rash on my wrist. I think this would be a great product for someone who has the skin to handle it, but when it says "It's Potent" I guess it really means it. My suggestion would be to try it on a spot on skin in the store and if you don't have a reaction then come back and buy it. Fortunately the store took it back but if you have anywhere to be the next day I would make sure to try it anywhere else but on your face.
Christina AKA The Cherokee Gypsy (Youtube) C.
Smyrna, TN
833 reviews
Beauty Junkie Expert Level 5
I got this eye cream, on the 21 days of sale at beauty. I got it half off, and was super excited to try it (A True skincare junkie, and anti aging preventive freak) so I purcshed this as soon as they opened the doors. I have now been using this now for a bout a month and a half, and honestly, it's not a horrible or bad product at all. My main issue, is the fact alcohol is one of the first ingredients, and ALOT of skincare I know has alcohol in it, but having alcohol as one of the first ingredients is a red sign, especially if you have very dry skin. I have oily, so it's not enough alcohol to dry me out. I apply twice a day, morning and night, under my eyes, by either dabbling in under my eyes with a pinky finger, and I the corner. Otherwise, for deeper absorption, I use m6 real techniques skincare roller eyeball took brush, and use the cold metal ball to massage in. Depending on the products I apply BEFORE I apply this eye cream, depends on its reaction to the other ingredients. Sometimes it causes zero hard, and actually feels good under my eyes, and helps my concealer blend even better. Other times, it slightly burns, and everything I apply over it, or with it, seems to burn even worse (sense the alcohol) all skin is different, so I'm not trying to change your mind. I'm just staying my personal opinion, and what I've seen from it.
Reigh D.
Knoxville, TN
197 reviews
Beauty Junkie Expert Level 3
Review for: Mini more...
I only had enough of this product to apply under my eyes every morning or night for a month but I can tell you THIS STUFF WORKS!!! It’s Botox in a jar!!! My under eyes have always been dry so when I would apply my concealer it would crease and become flaky but after just one month of using this tiny jar I have not had any dryness under my eyes since (9 months) I of course still have creasing but it’s half as bad as it used to be and the best part is that it’s been 9 months since I last used this stuff and the effects are still there. When I finished the jar I didn’t use any eye cream for months because I didn’t need to all because of this cream but that’s just with a tiny jar I can’t imagine if I had the full size what my under eyes would be like. Yes it is very expensive but good skincare is not cheap because your skin is worth investing in when you can. I would gladly use this product every day for the rest of my life if I could afford it and I 100% recommend this product for anybody and everybody. Honestly if I had started to use this product as a teenager I probably wouldn’t have a single crease or dark bag under my eyes now at 29.
Izy H.
41 reviews
Beauty Junkie Expert Level 1
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
Okely dokely doo! I've used 2 of these babies, so here's my very candid review. I got my first eye cream as part of the Benefit holiday sets. This eye goo moisturizes like a dream during the spring/summer. It moisturizes, it isn't heavy, and my eye bags just drank this stuff up like coca cola on a hot sweaty summer day! I wouldn't say it helped that much with dark circles though, but I loved it because of how light weight and fast-absorbing it was. I have noticed that this is a better cream for the spring/ summer. It's a light weight product, so if you get very dry during the winter, this may not be moisturizing enough. Minus 1 star because it's not exactly a year round eye cream. Minus another star because it doesn't exactly get rid of dark circles like it touts.
Megan S.
San Francisco, CA
44 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
I’ve been using this product for years, I use it for my no makeup/on the go looks. It’s a great moisturizer that helps with tired looking eyes. It’s easy to use and light weight. I love benefit products in general and the packing is always on point! I don’t reach for this on a regular because I have SOO much product, so I like to rotate. But this product is one of their OG bestsellers for eye products.Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Dee M.
Arlington, TX
37 reviews
Beauty Junkie Expert Level 1
Omg!!! This stuff is the best!! I have dark circles and this is the only I cream that lightens them. I will say that you have to use it everyday to see a drastic improvement but I noticed a difference in a week of continued use. It's about $34.00 but you get quite a bit of product for a little goes a long way. Check it out its the best hands down!! Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Kerry C.
151 reviews
Beauty Junkie Expert Level 3
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
A worker at Ulta actually recommended this so naturally I was weary. But luckily I wasn’t wearing makeup that day so I was able to test it out! I always have dark circles (genetics, lack of sleep, who knows) but I truly noticed a difference within minutes. I’m not saying the circles were gone but I definitely looked a little more pleasant. Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Mary Kate B.
Madison, AL
119 reviews
Beauty Junkie Expert Level 2
I've been using this for a year now. Maybe I should have taken 'before' pictures for my own reference...because I can't tell a difference. I don't feel like my dark circles are any better but I've never really had anything fix that before. My fine lines dont seem to be much better either. I give it three stars since it is good for hydration and wears well under my makeup and soaks in quickly.
Avry B.
Syracuse, UT
78 reviews
Beauty Junkie Expert Level 3
Review for: Benefit It's Potent! Eye Cream, Benefit Cosmetics It's Potent! Eye Cream 0.5 oz, Mini more...
To me this product was like applying water onto my eye. Maybe because I prefer a thicker cream and this was very thin and watery. I used it nightly until the container was gone. I felt like I had to use a lot of it to get the desired feel and effect. The cost is outrageous for such a tiny container! I wouldn't recommend this to anyone and I normally like Benefit products. 
Alyssa Z.
Boynton Beach
12 reviews
Review for: Benefit It's Potent! Eye Cream more...
VERY EFFECTIVE PRODUCT. I have been having sleeping issues, which have left my under-eye circles DARK. This product lifted all of this color and woke up my eyes in just TWO days. I applied it morning and night, along with applying a cold compress to my eyes for at least 10 minutes. The product absorbs into the skin very nicely and REALLY WORKS. Along with being inexpensive, the little bowl is so aesthetically pleasing. Highly recommend.
Alesia c.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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