Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars46%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars6%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3,392)
Q&A (135)
Media (77)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Lisa S.
Spring Hill
7 reviews
Purchased at: ULTA
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I really have never had any skin issues over the years so my skin care routine was just a moisturizing soap and a moisturizer cream. Lately though I noticed dark circles and my skin looked awful! So I purchased a Benefit kit which had this eye cream mini in it. All I can say is WOW! What a difference in just a few days. My dark circles lightened and and the skin under and around my eyes was moisturized and brightened. I was able to get this for 1/2 price at Ulta during the skin care event. I am in love with this product and will never be without it!
Melissa R.
Chicago, IL
13 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
I am a loyal user of Benefit's It's Potent Eye Cream.  I decided to try Olay Brightening Eye Cream as I use Olay Moisturizers as well as several other Olay products and have always loved them.  Unfortunately, I can't really say the same for the Olay eye cream.  I used it for about three weeks and really never saw any difference.  It didn't feel very hydrating.  In fact, I feel my undereyes were starting to look more wrinkly!  I'm going back to my Benefit Eye Cream which works for me.  It's refreshing and hydrating, works for puffiness and dark circles.  I love it!  I'll never stray again.
Easley, SC
121 reviews
Beauty Junkie Expert Level 2
I was so excited to start using this eye cream. Benefit is my makeup brand of choice and I will try anything of theirs. I should have stayed away from the product though. I don't have sensitive skin and have never had problems using anti aging products before, but I had a lot of issues with this one. I put some around my eyes right before I went to bed and woke up the next morning with my eyes swollen shut. I had a friend take a picture of my eyes so I could look at it better later and I had a red rash and tons of swelling. Finially after a couple days of staying home trying to let my eyes heal I decided to try the product on a small area of skin. Sure enough I woke up with a rash on my wrist. I think this would be a great product for someone who has the skin to handle it, but when it says "It's Potent" I guess it really means it. My suggestion would be to try it on a spot on skin in the store and if you don't have a reaction then come back and buy it. Fortunately the store took it back but if you have anywhere to be the next day I would make sure to try it anywhere else but on your face.
Mirium F.
4 reviews
Review for: Benefit It's Potent! Eye Cream more...
I’ve been using this eye cream for years! I love how it gives instant results, I immediately notice a boost of hydration and cooling. It’s safe to use all around the eye So I also put it on my brow bone to prevent droopy lids. The price is right, it is a quality eye cream with plenty of product. I highly recommend this eye cream!
Christina AKA The Cherokee Gypsy (Youtube) C.
Smyrna, TN
833 reviews
Beauty Junkie Expert Level 5
I got this eye cream, on the 21 days of sale at beauty. I got it half off, and was super excited to try it (A True skincare junkie, and anti aging preventive freak) so I purcshed this as soon as they opened the doors. I have now been using this now for a bout a month and a half, and honestly, it's not a horrible or bad product at all. My main issue, is the fact alcohol is one of the first ingredients, and ALOT of skincare I know has alcohol in it, but having alcohol as one of the first ingredients is a red sign, especially if you have very dry skin. I have oily, so it's not enough alcohol to dry me out. I apply twice a day, morning and night, under my eyes, by either dabbling in under my eyes with a pinky finger, and I the corner. Otherwise, for deeper absorption, I use m6 real techniques skincare roller eyeball took brush, and use the cold metal ball to massage in. Depending on the products I apply BEFORE I apply this eye cream, depends on its reaction to the other ingredients. Sometimes it causes zero hard, and actually feels good under my eyes, and helps my concealer blend even better. Other times, it slightly burns, and everything I apply over it, or with it, seems to burn even worse (sense the alcohol) all skin is different, so I'm not trying to change your mind. I'm just staying my personal opinion, and what I've seen from it.
Rosa R.
San Diego
22 reviews
Review for: Benefit It's Potent! Eye Cream more...
This is honestly my holly grail to clear up dark circles. My dark circles are never extreme but they do get pretty noticeable after constantly using intense makeup. I use this pretty much daily and I can definitely see a difference. I can feel it working instantly so like the name says it’s potent!
Brandi G.
34 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
This stuff was very moisturizing but I honestly didn’t see a difference and definitely didn’t use it consistently enough to see a difference. Plus, I had like the sample package, so there definitely wasn’t enough product for me to use long enough to see a change. Otherwise, it was moisturizing.
Jennifer B.
Cookeville, TN
14 reviews
Purchased at: ULTA
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I absolutely have fell in love with this product. I’ve used it for three days and my circles under my eyes have disappeared. I will definitely buy this product again. It is gave me confidence and boosted my self-esteem. I recommend this for anyone with dark circles under their eyes. I love it.
Nicole G.
Lansing, MI
2 reviews
Beauty Junkie Expert Level 3
Purchased at: Sephora
Benefit Cosmetics It's Potent eye cream is the best eye cream I've ever used. It's one of the only eye creams I've used that actually makes a difference for my dark circles. It also helps with my fine lines. It's not too heavy which is great cause when my eye cream is too heavy I get milia.
Mae f.
16 reviews
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I love this. First time user and I love it. I love benefits products. The pqckaging on this one is super cute. It us effective treating undereyes dark circles. And smells good. Its just I feel like it too sticky at first. But other than that everything is good and I highly recommend it.
Alesia c.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
133 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ON
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
272 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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