I first used this product as a highlighter on my cheekbones and it did the job fine. It's a soft, subtly pinky shimmer. Then I read somewhere that this can also be used as a "primer" or base all over the skin or mixed with foundation to give your entire face a glow - I far prefer this way of using it. When applied directly onto the skin or mixed with moisturizer, it gives you a really nice glow all over. But at the end of the day, it's just an average performing product and I would probably not repurchase.