Purchased this product for my boyfriend, he usually uses [product:mitch-clean-cut-styling-cream] and it's a bit expensive. I saw this at target so thought he could give it a try. He said he absolutely hated it. It's hold was pretty good, and from very far, and I mean very far away it looked alright. But when it dried it was very hard in texture. And crunched off. Pretty gross, would not recommend