I'm a mascara junkie so when I saw how cool this one looked, I had to get it regardless of how others said it worked. For me, though, it goes on flawlessly. The pigment is very bold and stays. The formula is the perfect consistency. The length and separation is great. The piece designed to scrape some of the excess product off sometimes gets a little messy so I use a coffee filter to blot the wand with before putting it on my eyes. I do not see a lot of volume but the color and length is well worth it. The brush is really cool and easy to get used to.