Yes. I waited a long time to purchase this product because I couldn't force myself to fork over $20 for a pink sponge. However, after hearing all of the wonderful things about this product I finally caved in and bought. This sponge makes applying foundation and concealer so much easier. It also doesn't waste as much product as your brush or fingers normally do. It leaves your foundation looking flawless, absent of any streaks. This is by far the best beauty tool I've ever owned. I use it every single day.