When I first tried these, I remember thinking "omg it's like doritos but totally vegan!" I bought this all the time and could finish most of the bag in one sitting! It's got a ton of flavor, and the chips have the absolute perfect amount of crunch, not where you feel like you're going to crack your tooth on but a very subtle, almost flakey crunch. They are actually pretty healthy! Loads of fiber and low fat. Warning though-- I did rave to my non-vegan friend about these being "the healthy version" of doritos so she bought them and did not agree at all. She ended up giving me the bag so no complaints here, but I think if you are used to those kinds of chips then you may not like these.