I absolutely love this candle, it's perfect for winter time and smells exactly like cranberries. I use this candle in my kitchen because I think that's the perfect place for this kind of scent and it reminds of baking. I'd say that the scent is very strong and powerful. Even without actually burning the candle, if I were to just leave the lid off I could still smell it. I think this candle is only available during the winter time, so I'd recommend buying it then before it sells out. I actually bought the last one in my local store back in November, and I'm glad I did. This candle is a hit, and for good reasons!