I'm half Filipino; my mom is from Bicol. I grew up in the US with a mix of Filipino and American culture. My mom had a few brands of bagoong throughout the years that she would use, but this brand was always my favourite! Now I buy this for my household. I love this bagoong with green mango, kare kare, rice, sinigang, and so much more! It is the perfect amount of salty. Highly recommended!