It depends, there are coupons out there that make it more affordable. I looked up the general prices for everything that they sent, not the normal retail value but the sale price if any, and it seemed to be worth it. I have a husky who is constantly shredding his toys or getting bored with them so I thought it would be a great way to keep him interested. It all depends on what you're looking for. The link below is what I got for my October barkbox. https://www.youtube.com/watch?v=oGI-7vEsUhI&feature;=youtu.be
In terms of durable toys, the toys I have received from them lasted my a while compared to the toys that I purchased myself.