I have been trying g to switch to more organic beauty products and mascara has been a real struggle. this one is amazing! my lashes look so much longer and it seems to help them have a little more curry. It isn't clumpy or make them super stiff. I love that it isn't really wet and messy in application. I have been a big fan of a much more expensive mascara for years and am so happy I found this healthier and cheaper alternative!