I have had just about every moscato out there - white, red, pink. I like them all and will drink any of them, but I do have preferences. This one is not nearly as carbonated as other moscatos, so tastes flat to me. It's also quite a bit more of a syrupy sweet mouth-feel - not so with higher quality moscatos where its more crisp and clean on the tongue. Very little complexity in the flavor.
All that being said though, when it's on sale and you can get a big bottle for $6 or 7, it's a deal. I don't ever buy it (I make wine so would rather drink my own which I made to my tastes :) ) I won't turn a glass down at a party if it's offered to me.