I never have time to spend on primping in the morning, it makes me consistently late for work. I tried this product because I thought it would be easier than trying to play around with colours, stopped at a red light in the middle of a bottle-neck at 8:00 a.m. That said, I'm in a love/hate relationship with it. Because I tried the "True" shade, and I needed to try it on a couple of times before I managed to make my face look not-too-red, and the loose powder is IMPOSSIBLE to apply in the car (at least, for me). On the other hand, it's the PERFECT everyday product... after playing around with it for awhile, I found it's simple enough to apply half-asleep before the coffee maker beeps in the morning, and it gives me a "done" look for the office that doesn't make me look like I spent an hour perched in front of the mirror. It's not too shiny but not matte either, and goes perfectly with a neutral lipstick and mascara. The downside? I wouldn't really wear it for a special night out.