First, decent price. Second, has the spf coverage I like/want. Third, not overly odorous or sticky. The cooling mist might be enjoyable to others, and I can't say I hate it necessarily, but it is a bit startling on your skin when you're warm. I also try to use non-spray sunscreen to keep from inhaling it. Friends, make sure you don't apply this direct from the can to your face. Spray excess into your hands and apply that way or use a sunscreen lotions for your face!