You can use it everyday. Aloe is good for your skin and since it is in lotion form it doesn't leave the skin feeling sticky. During the summer this is great to use as your everyday lotion, especially after the shower.
I've used this product for years and I've used it for after going out in the sun, after tanning indoors and I've even used it as a moisturizer a few times a week just to make sure my skins protected as well as hydrated!
It's different than the gel, but does offer the same cooling, soothing effects. I like it better since it doesn't leave a layer of gunk on your skin. It just soaks right in. I use it as my every day moisturizer, year round.