Best flat iron hands down, I will never not have a BabyBliss hot tool as long as I live. This is the perfect flat iron if you are a hair stylist, like to stlye or hair daily or once a month. It gives a perfect smooth, silky straight look or you can curl your hair and get gorgeous loose beachy waves. I am a stylist and all of my clients come back asking me where they can get one, because it made their curls last up to 2 to 3 days. I keep one at home as well in my bathroom and I have blonde hair which can come with some damage by itself and we all know putting heat on your hair can damage it even more, will not leave a meal is because of its titanium plates it's better for your hair because it gets its so smooth and frizz free as little as two passes. It is well worth the money, mine has lasted 7 years and counting!